Marketing Craft Beer as a Brewery The craft beer world keeps growing. New breweries pop up constantly with their own takes on classic brews and new flavour combinations. It’s an exciting time to be a beer lover, but as a brewery trying to make a name for yourself in this competitive industry, you know that […]
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Website Ownership Checklist for Domains, Hosting, GA4, GSC, GBP, and Google Ads Accounts Your business assets need to be under your control, for real. Building your online presence on platforms where someone else holds the keys is asking for trouble. We see too many businesses hand over access to their domains, hosting, and data without
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Small Business Recovery (SBR) Consulting Rebate for Northern BC 2025/2026 INTAKE OPEN: Funding Available Until Annual Budget is Committed Give Us a Call to Get Your Rebate Rolling Understanding the SBR Rebate The Small Business Recovery (SBR) Consulting Rebate is a funding program managed by the Northern Development Initiative Trust (NDIT). It is designed to
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Digital Funding for NWT Businesses: The ADAPT Fund Understanding this opportunity The Accelerate Digital Adoption Projects for Tomorrow (ADAPT) Fund, part of Prosper NWT’s Digital Support Program, provides financial support to help Northwest Territories businesses invest in digital tools and strategies. Eligible NWT-registered businesses can receive up to $2,600 through the ADAPT Fund to support
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How to Win Chiropractic Patients Within 3-Kilometre Radius with Local SEO Most chiropractic clinics lose patients to competitors down the street, not because their care is inferior, but because they’re invisible online when someone searches “chiropractor near me.” Capturing patients in your immediate area requires fast, secure, mobile-first pages with accurate NAP details and neighbourhood
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Local SEO Wins That Move the Map Pack for Home Service Businesses We get you into the Map Pack by matching your Google Business Profile (GBP) categories to your best-paying jobs, adding exact services, and building location pages that rank for “near me” searches. We build local links, verify citations, and ensure your name, address,
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AI Chatbots for Home Service Providers Home service providers (plumbers, roofers, HVAC technicians, landscapers, and other skilled trades) often face challenges with client communication. Juggling urgent service calls, answering repetitive questions about pricing or scheduling, and keeping clients updated on project delays can overwhelm even the most organized teams. AI chatbots are changing how general
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We help New Brunswick business owners claim their $3,000 AI grant Cybersecure New Brunswick GRANT APPLICATIONS OPEN UNTIL DECEMBER 2025 Give Us a Call to Get Your Grant Rolling Understanding this AI Grant Cybersecure New Brunswick is a provincial programme that fully reimburses eligible costs up to $3,000 for projects that apply cybersecurity and artificial
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using Lovable.Dev to Write and Generate a Website When it comes to creating websites, conventional wisdom suggests that we need coding skills and numerous technical tools. However, it’s now possible to create professional websites in minutes with Lovable.Dev’s AI-powered platform. We spun up this site by simply typing in: “Can you make me a website
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Why Review Recency Matters More Than You Think Review recency is the hidden ranking factor most business owners completely overlook, whilst their competitors chase review quantity, but we’ve seen Google treats fresh reviews as proof that your business actively serves customers. An analysis of online review behaviour shows that nearly every shopper reads reviews before
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Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For
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Inbound Marketing With AI Support And How It Can Increase Leads Using AI in marketing can boost leads by 50%, helping businesses achieve better results. At Oi Marketing, we’re changing how inbound marketing works by streamlining tasks and making outreach more personal with advanced tools. Automation allows us to focus on strategy while keeping interactions
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Wordpress or Webflow for Your Next Website We’re deciding between WordPress and Webflow for our next website. WordPress, a time-tested giant, squares up against Webflow, an innovative challenger. Whether you’re building a small business site or scaling an enterprise platform, your choice between these platforms will shape your online presence for years. Below, we’ll investigate
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Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness Smartphone videos and professional videos each play a unique role in crafting effective marketing campaigns. Knowing when to deploy each type and how to assess their impact is essential for a robust video marketing strategy. By analyzing data and audience perceptions, you can fine-tune your approach
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Getting your CDAP Grant for $15000 in Canada Update as of March 2024: This Stream 2 CDAP program has officially been closed in Canada, but Stream 1 for $2400 is still open. Please read more about this incredible CDAP program and check in with us if you have any questions. Are you feeling overwhelmed by
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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence
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How to Start a Podcast in Canada So, you’ve got a brilliant idea for a podcast that you know will take Canada by storm, eh? We’re here to help you parse through the process of making that dream a reality. Grab your Tim Hortons coffee (double-double, of course) and let’s chat about the wonderful world
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What KPIs Stand for in Marketing A Key Performance Indicator (KPI) is a quantifiable metric that measures progress toward a specific, strategic business objective, and in marketing, KPIs are the measurements that directly connect your day-to-day activities to revenue, growth, and organizational goals. But, honestly, here’s where most marketers get it wrong: they confuse KPIs
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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What Happened at Canva Create a Brand New Era Event 2023 If you didn’t know already, March 22, 2023 was a big day for Canva. They held Canva Create A Brand New Era event and it was a huge success! Here’s a recap. https://youtu.be/LNUN6enOyJM Table of Contents Add a header to begin generating the table
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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier
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citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
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Google Bard to Compete with ChatGPT Have you heard about the new kid on the block, Bard? It’s the latest AI powered tool from Google, designed to give you quick and accurate answers to your questions, much like what ChatGPT offers. They’re letting a select few “Trusted Testers” give it a spin right now, but
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The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
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social media post ideas for christmas 2025 As Christmas 2025 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
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Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolutely pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras decided
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Making an Unforgettable First Impression on Potential Clients At our company, we understand that the first interaction with a potential client is a make-or-break moment. Extensive research has consistently demonstrated that people form lasting opinions and judgments within mere seconds of an initial encounter. Failing to impress at this critical juncture can mean losing the
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The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, end up in a sale. And yes, many factors are involved in developing a working marketing strategy with a decent conversion rate. However, to succeed
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Social Media Post Ideas for Halloween Halloween presents brands with an excellent opportunity to connect with their audience through creative social media content. This festive season allows businesses to showcase personality while driving meaningful engagement. Here’s how your brand can make the most of Halloween with effective social media strategies. If you’d rather have us
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Thanksgiving Social Media Post Ideas 2025 Thanksgiving provides brands with a perfect opportunity to connect with audiences through meaningful content that celebrates gratitude, community, and generosity. As social media continues to evolve, creating authentic Thanksgiving campaigns that resonate with followers while reflecting your brand’s unique voice has become increasingly important for standing out during this
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What happened at Canva Create the Future is Visual Event 2022 If you didn’t know already, September 14, 2022 was a big day for Canva. They held their Create the Future is Visual Event and it was a huge success! Here’s a recap of everything that went back in 2022. Hop over our article on
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Effective Ways To Get More Leads The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously being a lack of planning or not doing market research. But here at Oi Marketing, we’re all about positivity! Instead of discussing why your business
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How to Sell More to Existing Customers Your existing customer base is the most valuable asset your business has, not your product lineup or marketing strategy. With acquisition costs rising, maximizing the value of current customers isn’t just smart business, it’s essential for sustainable growth. We’ve gathered practical approaches to help you effectively sell more
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The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet has made accessing large volumes of data more ready available, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with
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What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises of a sales letter, and perhaps, a brochure. You might wonder if it has been
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Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users
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Tips to Improve Your Marketing Campaign So you have run a marketing campaign for some time (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. Well, it is good to know that this goes
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What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term often thrown around in business discussions, but its meaning can be murky. In simple terms, it’s a visual representation of the customer’s journey from initial
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Why Do Most Marketing Campaigns Fail? If you have any marketing campaign experience, you know that many of them fail to work. After all, each marketing campaign is set around ideas that you hope will work. In essence, you are experimenting. That said, some factors seem to cause the demise of marketing campaigns more than
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The Power Of Word-Of-Mouth Understanding Word-Of-Mouth Marketing Word-of-mouth marketing happens when satisfied customers share their positive experiences about your brand with others in their network. Unlike traditional advertising, this marketing doesn’t come from you – it comes from genuine customer advocacy. We see this everywhere: A friend recommends a restaurant after a great meal Someone
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content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which
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Creating facebook ad campaigns in 2025 Facebook remains a powerful tool to connect with your audience and generate quality leads. This guide covers building and refining your Facebook ad campaigns for success in 2025. The Value of Facebook Ads Today In 2025, Facebook will continue to be essential for reaching potential customers, as its advanced
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Guidelines for Effective business Networking Do you often struggle networking for your business?Read this article to become a super-skilled networker and take your business to new heights. Everyone’s talking about networking these days. Connections, contacts, links – you know; building that business pool to draw from. Well, no doubt, networking is one of the BEST
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Psychology Behind Impulse Purchases Understanding Consumer Behaviour for Better Conversions Understanding the psychology behind customers’ buying decisions gives you a significant edge over your competition, particularly with impulse purchases. You can use these insights to promote your brand and increase conversions in today’s market.By knowing what goes through the mind of Canadian consumers during different
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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blog article writing and content planning 1. Article Topic Analysis Your content’s title is the most important consideration as it’s the first thing potential readers will see, which can determine whether they click through or continue scrolling down search results. We analyse topics by gathering keywords and testing them through tools like Google Ads Keyword
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OTT MARKETING in Canada. The internet offers an excellent platform for marketing advertising, and now savvy brands are taking it a step further and focusing their attention on OTT marketing and promoting through streaming services. Thanks to the power of OTT, businesses are now able to follow their customers on other channels and devices. Let’s
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Startup Marketing Techniques for New Businesses in 2026 When you’ve set up your business and everything seems to be in place, the next step is marketing your product or service to potential consumers. This presents a significant challenge for many entrepreneurs who lack marketing backgrounds. Even those with marketing education often discover that real-world application
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successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of
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Four Secrets to marketing in Canada Create Original Content That Resonates Developing unique, original content has become essential to stand out in today’s saturated market. Your content should reflect your brand’s distinct voice and values while providing genuine value to your audience. Original content not only improves your SEO but also builds lasting relationships with
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get more paid ad traffic in canada While many startup businesses may scoff at paid traffic, it can be a great way to send more traffic to your site. It is also often referred to as “feeding the beast.” Some argue that paid traffic sources are even better and more effective than accessible sources, and
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finding the right social media influencers Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers have a deeper understanding of their audience and are more trusted by them. So whatever they introduce to them ultimately sells, but how well it sells and whether this
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X Under Elon Musk: The 2025 Reality As of March 2025, Elon Musk’s ownership of X (formerly Twitter) has transformed the platform into an “everything app” with minimal content moderation. While investors remain divided on its valuation, X has successfully established a unique position that differentiates it from competitors. What’s Changed Since Acquisition Many businesses
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business scaling 101 in Canada. The dream of every budding entrepreneur is to transform their startup into a thriving, billion-dollar enterprise. But how does one achieve such success, especially within the unique business landscape of Canada? While the odds may seem slim, many daring founders have successfully expanded and scaled their companies to remarkable heights.
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bringing social media to the next level. Social media marketing is among the best ways to open up your business to a larger market. After all, a considerable percentage of the world’s population is on social media. First of all, you have to be willing to spend money on your marketing campaigns. Second of all,
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startup business basics in Canada. Earning money has always topped our bucket list ever since we found out how rich the tooth fairy was. Hitting the teenage years, we usually dream of a solid 9-5 job that pays the bills and vacay fees. However, as we get older, we get goals bigger than working a
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reaching your canadian audience standing out among your competitors can be difficult. Below are a few things you can do to boost your business revenue and raise its profile. For you to build a successful business, you need to be determined and have a vision. You will face daily challenges, and regardless of which sector
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introduction to influencer marketing influencer marketing is the new black of advertising A few years ago, when influencer marketing first became a thing, businesses mainly focused on celebrities and well-established bloggers. With the onset of social media, however, content creation has spurred the rise of a diverse variety of influencers. But while you might think
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marketing your business in canada. To win over and maintain canadian customers, one needs to master marketing. Come up with a strategy to sell your products and services better than other businesses. You may also need to focus on ways to promote your business through advertising your brand.It is imperative to ensure that the message of
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Guide to YouTube Marketing. YouTube is a powerful platform for businesses and creators looking to build an audience, promote products, and grow their brand. With billions of users engaging with content daily, a strong presence on YouTube can significantly boost your reach and visibility. This guide will walk you through the key steps to get
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facebook ads for beginners Many businesses find themselves wanting to start advertising on Facebook but feeling uncertain about where to begin, which is why we’ve created this straightforward guide to help you set up your first campaign and make the most of this powerful platform that offers precise targeting options to reach millions of users
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beginners for Instagram marketing. Instagram has grown tremendously since its launch. It has now reached over 1 billion users and seems set to challenge even Facebook, the world’s largest social media platform It is only fair to view Instagram as a great place to market your business with numbers like these. However, it can seem
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running promotions on valentines day. Valentine’s Day offers excellent marketing opportunities for your businesses. Those businesses specializing in Valentine’s Day-esque gifts have to prepare for February 14 ahead of time. So now is as good a time as ever; let’s develop a good Valentine’s Day marketing strategy that works. Valentine’s Day marketing has many incredible
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Questions When Hiring a Digital Marketing Agency The success of every business depends heavily on its marketing strategy. When looking for the right digital marketing agency, it is crucial to hire an agency that will become a reliable partner for your business, now and in the future. While you can attempt to bring marketing in-house,
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Top 5 CRM Software choices Top 5 CRM Software to Use For Your Business The benefits of Customer Relationship Management (CRM) software are immeasurable in the marketing and sales process. The software of this type makes it possible for the owners of small businesses to collect, manage and analyze the information about customers in the
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what is schema markup What is Schema Markup and How to Confirm it’s Working Google uses structured data to analyze the content on web pages. That’s why you should provide a schema markup that makes it easy for the search engine to collect the necessary information about your website. This will help Google figure out
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avoid google penalties on your website How to Avoid These 7 Penalties Protecting Your Website from Google Penalties When Google penalizes your website, the consequences can be severe. Your rankings drop, traffic decreases, and in worst-case scenarios, your pages might disappear from search results entirely. Since recovery typically takes 10-30 days after fixing issues, prevention
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Using Keywords to optimize your site rank The Main Areas Where You Can Use Keywords to Optimize Your canadian Site Rank. Once the list of keywords is ready, it’s time to do onsite optimization. The main goal of onsite SEO work is to make the site’s pages relevant to your target keywords. Onsite SEO
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