avoid google penalties on your website
What Should One Do to Avoid Google Penalties on their website?
Getting a Google penalty is a big problem for any site. If Google punishes a website, then you’ll have to deal with ranking drops. In the worst-case scenario, Google can remove the entire website or some pages from search engine results.
It’s worth noting that the Google penalty recovery is a time-consuming process. On average, it takes 10 – 30 days to recover from Google penalties after you fix all the issues on your website.
That’s why it’s so crucial for you to protect your site from Google penalties. As the saying goes, “Prevention is better than cure.” In this blog post, we’ll provide you with the guidelines for avoiding Google penalties.
Do Not Link to Any Other Site with a Bad Page Rank
It’s a great idea to provide external links on web pages. However, you have to be very selective when it comes to picking external links. It’s necessary to insert external links to high-quality online resources only. It would help if you gave a preference to relevant sites with high authority domains. Insert links to other sites where it makes sense.
On the other hand, linking to low-quality sites will negatively affect your search engine rankings. Avoid linking to the sites with a bad page rank. Also, make sure that your site doesn’t have any broken links. On top of that, you should avoid giving links to banned sites and sites removed from the index.
Avoid Poison Words
There has been a lot of talk about the harmful effects of poison words and how these words look spammy and hurt viewership and the site’s rankings. Such words may result in a lower rank of a site.
The question is – what are poison words in SEO? Let’s say that you need to hyperlink web pages. If, for example, you choose to use the word “link” in the anchor text on a page, it will become a poison word. Avoiding phrases like “cheap” and “free” would be best because they are associated with spam.
The words associated with adult content, gaming, and pharmaceuticals also fall under the category of poison words. So, it would be best if you didn’t use them in the content on your web pages.
Avoid Stealing Text or Images from Other Sites
Publishing duplicate content on the site’s web pages is a big mistake. You need to know that your chance to get a Google penalty will significantly increase if you steal content from other sites.
Bear in mind that duplicate content is a serious problem, and you should never ignore it. If your site has duplicate content, you need to remove it as soon as possible to avoid Google penalties.
We recommend creating original content for all pages on your website. You should always write unique content manually and do your best to provide value in your content.
Some people don’t have time to write content for their sites. So, they choose to hire professional writers to get content writing jobs done. If you hire content writers, take advantage of the Copyscape tool to check the content and ensure that all the texts are original. It would help if you always did the checks of this type before publishing content on your site.