avoid google penalties on your website

What Should One Do to Avoid Google Penalties on their website?

Getting a Google penalty is a big problem for any site. If Google punishes a website, then you’ll have to deal with ranking drops. In the worst-case scenario, Google can remove the entire website or some pages from search engine results.

It’s worth noting that the Google penalty recovery is a time-consuming process. On average, it takes 10 – 30 days to recover from Google penalties after you fix all the issues on your website. 

That’s why it’s so crucial for you to protect your site from Google penalties. As the saying goes, “Prevention is better than cure.” In this blog post, we’ll provide you with the guidelines for avoiding Google penalties.  

Do Not Link to Any Other Site with a Bad Page Rank

It’s a great idea to provide external links on web pages. However, you have to be very selective when it comes to picking external links. It’s necessary to insert external links to high-quality online resources only. It would help if you gave a preference to relevant sites with high authority domains. Insert links to other sites where it makes sense. 

On the other hand, linking to low-quality sites will negatively affect your search engine rankings. Avoid linking to the sites with a bad page rank. Also, make sure that your site doesn’t have any broken links. On top of that, you should avoid giving links to banned sites and sites removed from the index.  

Avoid Poison Words

There has been a lot of talk about the harmful effects of poison words and how these words look spammy and hurt viewership and the site’s rankings. Such words may result in a lower rank of a site.    

The question is – what are poison words in SEO? Let’s say that you need to hyperlink web pages. If, for example, you choose to use the word “link” in the anchor text on a page, it will become a poison word. Avoiding phrases like “cheap” and “free” would be best because they are associated with spam.

The words associated with adult content, gaming, and pharmaceuticals also fall under the category of poison words. So, it would be best if you didn’t use them in the content on your web pages. 

Avoid Stealing Text or Images from Other Sites

Publishing duplicate content on the site’s web pages is a big mistake. You need to know that your chance to get a Google penalty will significantly increase if you steal content from other sites. 

Bear in mind that duplicate content is a serious problem, and you should never ignore it. If your site has duplicate content, you need to remove it as soon as possible to avoid Google penalties.  

We recommend creating original content for all pages on your website. You should always write unique content manually and do your best to provide value in your content. 

Some people don’t have time to write content for their sites. So, they choose to hire professional writers to get content writing jobs done. If you hire content writers, take advantage of the Copyscape tool to check the content and ensure that all the texts are original. It would help if you always did the checks of this type before publishing content on your site.   

Avoid Redirecting Users to Another Page through Refresh Meta-tags

There are situations when users click on a web page, and the link immediately redirects them to another page. It’s important to know that things like this negatively affect a site’s user experience and SEO. So, redirecting users to another page is something that you should avoid.  

Keyword Stuffing

Of course, you should use the keywords that you target in the website content. It’s necessary to include a target keyword in the web page’s title, description, and body.   It makes a lot of sense to use keywords in the first and the last paragraphs on a web page. If possible, include keywords in the headings and sub-headings. You can insert keywords into the site’s tags as well. All of this will help you make the content relevant to the necessary search terms.    On the other hand, you should never overuse keywords. In other words, you shouldn’t use the keywords in the site’s content too frequently. Writing content for users has to be one of your top priorities. You should create content that’s both user-friendly and search engine friendly.  Insert keywords into the texts on web pages only where they will look and sound natural. It’s enough to mention the target keywords several times on a web page. 

Buying Links

Links remain to be one of the significant SEO factors these days. It’s impossible to boost SEO without links. However, you need to attract the correct type of links to your site. Today, you should aim to build high-quality links for a website. Focus on attracting links from the relevant web resources that can generate high amounts of targeted traffic to your business site. Such links will help your site rank higher in Google for keywords that you target.     Some business owners prefer to purchase links for their sites. By doing so, you can attract a lot of links quickly. However, Google will punish you for buying links. So, remember that buying links violates the search engine’s rules, and you may get a penalty for this.    That’s why you should always build links for a website naturally. Luckily, there are many effective ways to build links for a website naturally. So, you’ll find it easy to select a link-building method that works best for your business.   One of the most effective natural link-building methods is providing quality content on the site’s pages. For example, you can add a blog and publish interesting articles on it regularly. If people find your content interesting, they will decide to link to your blog posts. As a result, your site will get a lot of quality links naturally.  You can also create a network of blogs, which are relevant to your business site. After that, you should link to your main website from all these blogs. By doing so, you’ll get a lot of quality links that will work well for your SEO strategy.     You can also use such methods as guest posting, forum promotion, and others to get backlinks to boost your SEO. Using natural link-building methods will positively affect your search engine rankings and, most importantly, allow you to avoid Google penalties.  


As you can see, Google penalizes websites for various reasons. Keep in mind that such penalties can hurt your business a lot. So, it’s crucial for business owners to avoid all kinds of Google penalizes, including checking to see that you have the correct schema markup.   If you find that your site has been penalized by Google, you first find out what is wrong. After that, you have to fix all the issues. The sooner you solve the problem – the sooner you’ll recover from a Google penalty.   Next, you have to submit a reconsideration request to the search engine. Lastly, you have to take all the necessary measures to prevent Google penalties from happening in the future.  Take advantage of our guidelines to create a search engine-friendly website for your business that Google will love!  Good luck!