The Interest Stage
Now that customers know about your products or services, they will enter the interest stage.
Here they will make competitive research comparisons and weigh the options available to them.
So here’s what you do.
Offer your customers valuable content and information.
However, ensure that the content helps your customers make the right choice BUT doesn’t try to sell. Doing this would likely scare them away.
What happens next?
You establish your business as an expert in the minds of customers.
This helps build brand trust, which allows them to move to the next stage.
The Decision Stage
At this stage in the buying process, the customer is ready to make a purchase.
Keep in mind that they could also be interested in a competitor’s products.
So what do you do about it?
Add in deals, discount codes, and promos. The goal is to make your products so attractive that customers can’t wait to purchase them.