Multimedia Has Reached an All-Time High
The use of multimedia, including video and images, continues to rise.
As a result, the attention span of customers has dropped significantly. Consequently, marketers have been forced to find innovative ways to use multimedia to grab and retain customer attention.
One way marketers do this is by breaking up the text by inserting images and short videos.
Clever SEO Techniques
Remember what we said about people thinking that SEO would die in recent years?
Well, it grew from 64% in 2021 to 69% in 2022.
Marketers are creating personalized experiences for online shoppers with the help of SEO.
But here’s the thing.
SEO has also changed as marketers move from SEO optimization to creating more engaging content.
The goal now is to create content that offers value but is also different from what the competition offers.