social media influencers in canada.
Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers have a deeper understanding of their audience and are more trusted by them.
So whatever they introduce to them ultimately sells, but how well it sells and whether this can be quantified is often a struggle to discern.
It can be difficult to put your brand in the hands of the right social media influencer, and you know that they are looking after your best interests.
Over the years, they’ve grown in relevance, and the niche is becoming crowded with too many influencers making it challenging to find the right one for your brand.
However, we’ve rounded up some effective ways you can use to find the right social media influencer for your brand.
Study Your Target Audience.
Studying your target audience can help you get the right social media influencer for your brand. In researching them, you can find out the kind of influencers they follow.
When you partner with an influencer they are already following, it’s easier to relate with them via the influencer since they trust these influencers and would engage any content coming from them.
Study Your Potential Influencer.
To choose the right influencer for your brand, you need to properly screen a handful of influencers in your business niche to find out if they’ll make the right fit for your brand.
To get started with this screening, below are some factors you must consider.
First, you need to ensure that the influencer is within your business niche or related to it. It will make things easier for you and the influencer. Your target market need to align or be related to your potential influencer.
● Number of Followers
It is easily the first thing you can see when searching for influencers and a factor you must consider. If you want your brand to reach a wider audience, your influencer must have a substantial number of followers. It’s that easy.
You can take the time to vet some of the posts of your potential influencers to understand the values that they stand for and promote. If they align with your brand’s core values, you’ve found a perfect match. With this synergy in core values, it’ll be easier to work with the influencer and more accessible for the influencer to communicate your brand’s offerings to numerous audiences.
● Engagement Rates
Find out how much the audiences are responding to an influencer’s posts. Beyond having a massive following in the same niche with similar core values, your brand won’t sell the way you want if the audience is not engaging the influencer. Engagement rates show that followers are genuinely interested in the influencer and whatever they sell to them. From likes to shares and comments, engagement rate is a good yardstick to measure the success of any social media influencer.
Where to Find the Right Social Media Influencer for your Brand.
Below, you can find some ideas about the specific means of finding the right influencer, so let us have a look!
● Use Google Alerts
You may set up Google Alerts for keywords relating to your brand, and you’ll notify whenever your brand is the reference. You’ll notify whenever it appears in blog articles, social media posts, or websites, and you’ll be able to see who’s talking about your brand. Some of them may already be influencers, so there you have it! (Protip: If you haven’t already, setup your brand name and personal name as Google Alerts, so you will be notified whenever someone publicly mentions you.)
● Use hashtags
Hashtags make searches easier. You could add them to your brand name and click on the search button across your social media platforms to find people talking about your brand. You can start with #influencers, #sponsored ads, #makeup, or #weightloss and see the results that will generate.
● Social Media Monitoring Tools
With the help of social media monitoring tools, you can monitor your brand’s mentions on social media and see how people are engaging with it. More importantly, you’ll find out who is talking about your brand and engage them.
On Getting the Influencers to Work with Your Brand.
Now that you’ve learned some tips on finding the right social media influencers in Canada for your brand, it’s time to approach and engage them. The following bulleted points can help you come to them and strike a deal.
● Follow them on all their social media platforms. Like, share, and comment on their posts to make them know you are genuinely interested in what they do.
● Send them a winning proposal with some enticing words to woo them and let them know what’s in it for them.
● Follow them up at intervals while still engaged with their content online to finally get their attention.
Finding the right social media influencer for your brand gives you the compatibility needed to work with the influencer. The right social media influencer is in your niche already, understands your goals and values, and will ultimately place your brand in the spotlight.
And though that stands true, do not forget that you have some steps yourself in the finding process to get it right.