direct sales

The Significance of Retention Marketing Retention marketing helps existing customers get more value from your business and gives them a reason to return. It can include useful follow-up, customer support, loyalty offers and content that solves problems after a purchase. Acquiring new customers and retaining existing ones both matter. The right balance depends on your

How To Segment Your Target Audience in Canada Canadian marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to

Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolute pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras

How to Make a Good First Impression on Your Customers A first meeting can shape how a potential customer understands your business, but it is only one part of the relationship. Preparation, listening and a clear follow-up give both sides a useful starting point. Use these practical steps to make a good first impression with

Effective Ways To Get More Leads The most reliable way to grow a business is a steady supply of leads, and the good news is that getting more of them is something you can plan for rather than leave to luck. Plenty of businesses struggle in their early years, often because they never build a

What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises a sales letter and, perhaps, a brochure. You might wonder if email has replaced it.

Retargeting Ads: Why You Should Use Them People visit a website for many reasons, and not everyone is ready to enquire or buy on the first visit. Some may need more information, want to compare options or simply plan to return later. Retargeting ads can help you reconnect with eligible visitors and show them a

What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term often thrown around in business discussions, but its meaning can be murky. In simple terms, it’s a visual representation of the customer’s journey from initial

The Power Of Word-Of-Mouth Understanding Word-Of-Mouth Marketing Word-of-mouth marketing happens when people share experiences or recommendations about a business with others. It can be positive or negative, happen naturally or be encouraged through a referral program. Examples include: A friend recommending a restaurant after a meal A customer posting about a product on social media

Psychology Behind Impulse Purchases Understanding Consumer behavior for Better Conversions An impulse purchase is an unplanned buying decision. Convenience, emotions, context and the offer can all influence it, but shoppers do not follow one predictable path. Businesses across the Fraser Valley can use clear information, genuine reviews and relevant offers to help customers decide without