The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire […]
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How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
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Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolutely pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras decided
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Making a Good First Impression on Your Customers. You only get one chance to make the right first impression. If you get it wrong, then you lose the client for good. Many studies have shown that people often make judgments about other people within the first few seconds of meeting them. It makes sense, therefore,
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Effective Ways To Get More Leads The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously being a lack of planning or not doing market research. But us at Oi Marketing are positive people. Instead of discussing why your business could
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What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises of a sales letter, and perhaps, a brochure. You might wonder if it has been
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Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users
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What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? A sales funnel refers to the progression of steps (or journey) that customers take from discovering your business and products to making the final purchase decision. Here’s an example. Table of
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The Power Of Word-Of-Mouth Word-of-mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has existed for as long as businesses have. Social media has taken over the modern business environment. Now, many companies are trying to gain as many likes and followers as possible to whom they
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Psychology Behind Impulse Purchases Understanding the psychology behind customers’ buying decisions can give you a significant edge over your competition, even illicit impulse purchases. You can then use the insights gathered to promote your brand and increase conversions. By knowing what goes through the mind of Canadian consumers during different buying stages, you can anticipate their behaviour and
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