Making a Good First Impression on Your Customers.
You only get one chance to make the right first impression. If you get it wrong, then you lose the client for good.
Many studies have shown that people often make judgments about other people within the first few seconds of meeting them. It makes sense, therefore, to ensure you start on the right foot.
But don’t panic!
If you get it right, it can start a long and fruitful business relationship with a client or customer.
So how do you make the right first impression?
That’s exactly what we are here to discuss. So if you are ready, let’s find out!
Research the Client.
If you have scheduled a meeting with a potential client, it is always a good idea to know about them, their business type, dealings, and values.
You can discover this out through social media such as LinkedIn or Facebook. You can also go through their website if they have one (and if they don’t, send them our way).
Your client will surely be impressed if you have done background research on them instead of going into the meeting cold.
You show them you care about who they are and look forward to future business.
Bring a Notebook.
And when we say notebook, we are not talking about a phone or a computer.
But is there a difference?
Using a mobile phone in the middle of a meeting can be misinterpreted as a lack of interest.
A notebook, however, shows that you are taking the discussion seriously and plan to look into what the client is saying.
Simply put, it shows the client you value what they say.
These little acts impress your client and can go a long way toward solidifying your relationship with the client.
Show Them You Are Interested.
Of course, having background information about your client is a sure way to show them you care about them and that you have already invested.
But why not go a step further?
By allowing the customer the time to speak and air their views and opinions, you can make suggestions to ensure that business runs smoothly.
Also, take time to decide, as this shows you have thought about the best way forward and did not make impulsive choices.
Offer Them Value.
Nothing impresses a client more than offering value during the first meeting.
You can do this by showing your worth and giving them possible solutions to their problems.
You may also want to talk about any plans with the potential client. You can only do this if you are a good listener.
Through listening, you not only show that you value their opinion and input, but it also allows you to find out more about their pain points.
Remember that given the opportunity, people will enjoy talking about themselves. If you are keen, you’ll gather valuable information about your client, which you can use to provide value.
Add in a Bit of Humour.
Your client has likely dealt with many businesses or companies that offer them the same thing.
They’ve been through the motions.
To impress your client, you need to give them a different and memorable experience.
One of the ways you can do this is by adding humour to your meeting. Just find a way to make your client smile or laugh.
It is a sure way to make them like you and want to have future dealings with your company.
After all, people like being happy, like this dude on the right.
Final Thoughts.
Clients are approached by many businesses trying to pitch their products.
You must make an excellent first impression if you want to grab their attention and keep it.
This means providing them with a positive and unique experience.
The tips we’ve mentioned are just some of the ways that you can do this to secure future business with the client.