Offer Them Value.
Nothing impresses a client more than offering value during the first meeting.
You can do this by showing your worth and giving them possible solutions to their problems.
You may also want to talk about any plans with the potential client. You can only do this if you are a good listener.
Through listening, you not only show that you value their opinion and input, but it also allows you to find out more about their pain points.
Remember that given the opportunity, people will enjoy talking about themselves. If you are keen, you’ll gather valuable information about your client, which you can use to provide value.