Using Keywords to optimize your site rank
The Main Areas Where You Can Use Keywords to Optimize Your Site Rank.
Once the list of keywords is ready, it’s time to do onsite optimization. The main goal of onsite SEO work is to make the site’s pages relevant to your target keywords.
Onsite SEO plays a vital role in the search engine optimization process. The success of a site’s SEO depends a lot on how you optimize your site’s web pages for keywords. It’s essential to do onsite SEO in the right way. If done right, onsite optimization can boost your website’s SEO.
Once onsite SEO work is completed, it’s necessary to focus on link building. In other words, you have to attract high-quality links to your site from relevant external resources.
However, even high-quality links will not help you boost your SEO if on-page optimization is done incorrectly. Although it is just one cog in the wheel, you need to start by mastering the art of onsite SEO to improve your site’s rankings.
There are several essential things that you need to consider when using keywords on site pages. These include:
- Keywords should look and sound natural on a web page.
- “Keyword stuffing” should be avoided.
- Each page should ideally be optimized for 1 – 2 keywords.
When optimizing a page for target keywords, it’s necessary to follow specific rules. There are particular areas where keywords should be included during the optimization process.
Today, we’ll talk you through the leading SEO on-page optimization principles. Also, we’ll give you tips that you need to follow to optimize your web pages for better search engine rankings.
So, let’s get started, eh?
Keywords in Your Website URL.
It makes a lot of sense to include a keyword in your website URL. It goes without saying that a keyword in your website URL will create a page more relevant to the necessary term. And of course, this will contribute significantly to the website’s SEO, although this is especially true on the Bing search engine.
In fact, there are different types of URLs. You must select the proper URL structure if you care about the website’s onsite SEO. It would help if you always utilized the URLs containing strategic words, but it isn’t always feasible.
Keywords in Website Title.
A web page with a title containing a relevant keyword has a better chance of achieving high search engine rankings. That’s why it’s so important to include the target keyword in a website title.
According to the SEO rules, a website title should contain no more than 60 characters. That means that you should aim to keep the website title short. Nevertheless, this amount of characters requires you to do website title optimization.
First and foremost, you should aim to create a user-friendly title. So, make a user-friendly title that grabs the attention of the site’s visitors. Plus, you have to create a website title with SEO in mind. That means that you should insert the target keyword in the website’s title in some way.
Keyword in Meta Tags.
Meta tags are another critical parameter that affects onsite SEO. A Meta tag can include up to 155–160 characters. The main goal of Meta tag is to describe the content on a web page briefly.
After reading the Meta tag description, a user should know enough to proceed to your web page with a vague understanding of what to expect. Therefore, you should create an adequate Meta tag description that works. In other words, the Meta tag has to be descriptive.
It’s also important to note that it’s possible to use Meta tags for onsite SEO optimization. A Meta tag has to contain the keyword that you are going to target. Also, it would be better to include the keyword in the beginning.
A keyword in the Meta tag will positively affect your site’s onsite SEO. So, a web page with Meta tag that contains the target keyword ranks better in Google and other search engines.
Keyword in Web Page Content.
And, of course, It’s necessary to optimize web page content for target keywords. But most importantly, you should aim to use the target keywords wisely in the content on a web page.
It would be better to include the keyword in the first and the last paragraph in the text on the site’s web page. Don’t forget that your job is to create user-friendly and search engine-friendly web page content.
It would help if you always used keywords to optimize the site ranking with the website’s readability in mind. That means that you should never put the keyword in web page content if it doesn’t sound natural.
Keyword Density in Body Text.
There has been a lot of talk about keyword density in body text. The vast majority of SEO experts say that it’s more important to provide user-friendly content today than SEO-optimized content.
The reality is, a lot of people are very concerned about keyword density. They would like to find out the optimal keyword density for content and how to calculate it.
It’s recommended to create the body text with keyword density that’s about 1 – 2%. SEO plugins such as Yoast SEO and others begin to show the green light when the keyword density of website content is about 0.5% – 3%.
It’s worth noting that keyword density depends on how often the target keyword is used on a web page. It would be enough to use a target keyword only a few times in website content.
Numerous experiments have shown that keyword density doesn’t help SEO. So, you shouldn’t focus on this aspect and try to find out the proper keyword density.
On the other hand, over-optimization can hurt search engine rankings. So, you shouldn’t use the target keyword more than once every 100 – 200 words of website content.
It’s worth noting that today’s SEO is all about improving the site’s user experience. Providing quality content is one of the best ways to improve a site’s user experience. That means that you shouldn’t worry too much about the optimal keyword density.
All you need to do is provide user-friendly, engaging, and exciting body text on a web page. Insert keywords only in the places where it makes sense. Make sure that keywords look and sound natural in the text.
Keywords in Headlines.
As we have already said, today’s SEO depends a lot on the site’s user experience. That’s why you should aim to make your website content easy to read. Providing well-structured content is a great way to improve website readability.
It would help if you used headlines to break down content on a website. It’s a good idea to use H1, H2 and H3 headlines on a web page. This structure will, ultimately, allow you to develop a suitable format for website content. The reality is, headlines make website content more readable.
If you optimize headlines for target keywords, you’ll be able to boost your site’s SEO. So, include target keywords in the headlines on web pages where it’s possible. By doing this, you’ll make website content more search engine friendly.
Contact us today if you would like to learn more about how we can help you grow your business with SEO. Our SEO experts would be happy to provide you with an SEO consultation for no cost!