2. Building Relationships
Retargeting ads are not just for return site visitors. They are also a great strategy to win over first-time site visitors.
Online shoppers are often distracted. They could be watching a movie and using their phones, or they could be having a lunch break at work and happened to click through your website.
Very often, such site visitors will leave your website without any recollection whatsoever.
This is where retargeting ads come in. Your site visitor may see your brand, for instance, the next time they visit YouTube, Facebook or anywhere on the Google Network.
What this does is it helps familiarize them with your brand.
The next time they need your type of product or service, they will think about your brand first.