The first step is clicking this link to get your Google Ads account going. Please be very careful following these steps or you’ll get stuck — and trust me, it’s frustrating if that happens.
Choose your billing country as Canada and your currency as USD (yes, even though you’re from Canada — this is VERY IMPORTANT). Click submit and get your ad account going. Take note of your customer ID in the top right corner. It is ESSENTIAL that you do not add any credit card information at any time — this will make you ineligible. You might get emails and pop-ups requesting payment setup, please ignore (or bypass) these or you will have to start everything from scratch again.
Next to be proactive, fill out their 10-minute survey. It is required in the approval process, so don’t forget to do it. You’ll eventually get an email for it, but it can’t hurt to do it at this point. Once this is done, you have to watch their five minute educational video and complete their quiz. Please note, if you do not watch this video all of the way through or take the quiz seriously, you can be invalidated.
Make sure you are logged into your Google NonProfit account and now you want to click “Activate” just below the Google Ad grant at the top of the list. It’ll ask you to you to use your customer ID (***-***-**** format from the top right corner of your Ads account), it’ll ask you where you heard about Google Ad Grants then click Enroll. It can take anywhere from 3-7 days for an answer.