Arouse Emotion.
For something to be unforgettable and worth sharing, it should elicit certain positive emotions in the customer.
People are less likely to share something basic (unless that’s your thing) or average. Instead, they share something out of the ordinary that sparks a high level of emotions in them.
Final Thoughts.
Word-of-mouth marketing has the highest success rate of any type of marketing.
This is why your business should leverage on it if it hasn’t done so already.
Remember, to succeed at WOMM, you need to create something worth mentioning, offers value, and arouses positive emotions in your customers.
Get those things right, and you are golden!