reaching your canadian audience
standing out among your competitors can be difficult.
Below are a few things you can do to boost your business revenue and raise its profile.
For you to build a successful business, you need to be determined and have a vision.
You will face daily challenges, and regardless of which sector you are in, recruiting the right people and also selecting the right products and services is of paramount importance.
Listing your business on an Affiliate Marketing site.
Affiliate marketers are experts who publish content and give services that are engaging to the customers and drive them to your products.
They work across all sectors, including finance, cosmetics, clothing, and energy. Using affiliate marketing is cost-effective because you only pay them when a customer buys your product.
Creating your Information Hub.
Having information about your business on your website can improve your listing in places like Google. Having well-written, authentic, highly valuable content will have a big impact on your rankings.
Create a content package on your website and engage your customers through your guidelines, new stories, and interviews.
Try Direct Mailing.
You can promote your business to the customers nearby by sending them postcards, flyers, letters, or through other types of mailing.
Although you can use a Canada Post precision targeted to get demographic profiles by postal code it is still a wide net to case, so you will need to print out and send high volumes of mails with the aim of getting a response. This can be challenging to track and get a solid ROI from.
You can get new customers with a very repeatable process if you get it right. Protip: Send small gifts to your loyal customers during holidays, and they will most likely talk about your business to their families or friends.
Using social media to grow your audience.
Social media platforms can help create interest in your business and will not cost you anything. You can use platforms like Facebook, Twitter, Instagram, and LinkedIn to advertise your business.
Identifying your target audience and the platforms they engage with most will help you plan your content and post consistently.
You can also share articles, news, features, and guides on your content hub to exposure your business even more with the help of social media. Ensure the message reaches the target audience by utilizing highly specific demographics.
Identify key influencers on social media.
Among the many pre-launch resources that you have, social media is the best. The majority of entrepreneurs are focusing on the number of likes and shares they get, and they are not looking deeper than that.
Don’t celebrate the Facebook likes because they will not pay any bills.
Concentrate more on finding people who can buy from you. You can also find influencers to help you more with this, and lets not forget about those sweet, sweet social signals that help a wee bit with SEO.
Consider the effect of exposure.
The more people see you, the more they like you. That is the exposure effect. So don’t just pick someone to cover your brand and start a conversation.
If you are trying to connect with someone, be natural and real when reaching out to them. You can do this by liking their content, commenting on their articles, and you can even have conversations with them on social media. Just make yourself known.
Advertise your business locally and offline.
You can use some traditional places and pay to advertise your business like radio, newspapers, magazines, and television.
If you are considering promoting your business through any of the print ads, track everything so that you can know how effective they are. Some crafty ways are by getting a unique phone number through someone like CallRail, or getting a unique domain.
Pay for advertising and marketing.
Paying for advertising and marketing can be expensive, but it effectively exposes your profile among customers. This can involve working with a brand influencer, taking a double page in a magazine, or partnering with a podcaster.
Be active on the media your target audience engages with, so you can have the maximum potential of paid advertising and marketing.
While these ways can work individually, if you use them together, it can lead to a greater impact on a wider marketing strategy.
Do not say it in a pitch if you cannot say it out loud at a party. This helps you avoid sounding too salesy. It will be easy for people to relate to you if you can express your personality and are not afraid to show your sense of humor. Sounding like a real person will make you outstanding because writers get tired of canned messages. Since your real personality will be exposed through your website, make sure your pictures are also candid.
Write about yourself in a way that evokes emotions. Only then, will your customers know who you are.
Use proper subject lines.
Even if you have the best email and customers don’t open it, it will not matter.
You can use what they recently talked about on their social media platforms to create a subject line that will catch their eye and connect to their interests.
Complimenting goes a long way. Even if you are launching a new brand or you are trying to re-brand, you will need to get fresh and new press so you can keep on getting new customers.
You can do this by being personal when communicating with customers, paying attention to what your customers ask for, taking your time in crafting the subject line of your emails, and giving something new and interesting to the influencers.
When you listen to your customers, take your time to create innovative content and have real connections with people. Those efforts will go a long way in exposing your brand.
Make your product promote word of mouth marketing.
Word-of-mouth marketing is a powerful tool. It is easy to trust a group of people talking positively about how great your products are. But it is also the hardest part of marketing. Coming up with something worthy of word-of-mouth marketing gives you great exposure.
Give your product a unique design and a slogan that keeps people talking about it but don’t let it take away what your product is really about.
Entrepreneurs who are successful know they are there to solve problems. You will lack authenticity by trying too hard to create something that stands out from the crowd.
Conduct surveys to know how your customers learned about your product. If a lot of them keep saying they learned it from a friend, you have a viral factor. Until you create a word-of-mouth marketing machine, don’t stop.
Be your business’s chief salesperson.
Don’t spend too much time obsessing over your product or service. Trying to be perfect is the major flaw among many entrepreneurs. They don’t market it because they concentrate too much on perfecting the product.
Get real paying customers when you launch your products. Adopt and get the mindset of the chief sales officer. Procrastinating on marketing happens to early-stage entrepreneurs because they have a fear of rejection.
They don’t want to hear customers tell them their products are terrible. You will only grow if you find your customers, talk to them, get feedback and change your product accordingly.
Utilize early exposure.
Early exposure techniques will get you the first spike of interest which will allow you to get ahead of your competitors. If you are also operating on online platforms, it will be easier for you to sustain the interest later on.
Some online platforms rank every product in each category, so the higher the ranking, the higher the exposure. An early spike of interest means that when you start to increase in rankings, it will take longer for you to fall back again, which equals more sales.
Get a place on local press.
Don’t be intimidated to pitch your business events to the local press, as online publications, local blogs, and newspapers are always hunting for new content.
Try reaching out to the local news sources and see if you can contribute an article. You can opt to write about your thoughts on leadership, give a list of resources or news update about your business.
You can even get a person to publish a featured write-up if your business story is very compelling. Request to write about an event you will be hosting, or you can offer a local writer free entry in exchange they can write about it.
You can also consider partnering with a firm, an app, or public relation and have them publish your stories in their media. This will help especially when you have a low budget.
Show up on trade shows.
Attending big trade shows can be very beneficial if you are targeting a large audience, and as COVID restrictions simmer down, this will become more of a face-to-face reality.
You can also opt to attend as a visitor before investing money in your booth if you are unsure of the benefits of the trade show.
Moreover, you can approach a company with which you have a good relationship, who are planning to exhibit in the trade show, to allow you to be in their booth, as you watch and learn or even get a chance to promote your business free of charge.
Learn about the writers you will pitch to.
There are many ways you can find common interests in writers. You can go through their social media bio, expressions, and descriptions of their personalities.
If this is not enough, look at their previous stories, check any patterns. This will help you determine how to put together your pitch.
When you know what they like to write and how they write it, you will include the preference in the email and content and reach them at a compelling level.
You can partner with businesses that are not competitors yet serve the same clients as you. This will help promote your business in the local market.
Cross-promote each other’s services through emails, coupons, in-house flyers and engage with them on all their social media platforms.
You can maximize the promotional value of the partnership by being more creative.
You will increase the presence of your business if you attend the local networking events. Local networking will be more rewarding if you are providing your services directly to small businesses or customers, unlike if you sell your products online.
These marketing techniques are inexpensive and can provide your business with new customers whether you operate online or offline.
Depending on the sector you are in or the businesses you run, sponsoring teams, people or events can increase awareness among the customers.
Most people think that sponsorship is for big companies, but there are opportunities for small businesses too.
Sponsorship is also cheap compared to paid marketing and advertising.
Use email for your marketing campaigns.
Despite email marketing being around for a long time, it has become less effective over time.
Compared to other modes of communication, most people prefer permission-based promotional messages via email.
Emails are popular with customers and businesses because people like to stay informed and therefore check their emails constantly. Emails offer detailed reports, and it’s possible to segment your list for targeted, personalized emails.
listening to your audience.
Listening to your customers means you can give them what they want and can also lead to you launching a successful product.
It’s amazing the number of businesses that don’t take the time to read their customers’ social media messages and reply to these messages.
Don’t be one of them. A customer who feels valued is likely to become a repeat customer.
All the strategies above will continue to factor in even after launching your marketing campaign launch. So continue using them in your marketing strategy to create more exposure and keep the sales level high.
Evaluate each marketing campaign and think of how you can improve on them in the future and continue to experiment as you get feedback from your customers.