Questions When Hiring a Digital Marketing Agency
The success of every business depends a lot on its marketing strategy. When looking for the right digital marketing agency, it is integral for you to hire an agency that will become a reliable partner for your business, now and in the future.
You can roll the dice and bring it in-house, but it can admittedly be a struggle to hire highly skilled and experienced online marketers who know what they’re doing. The main job of such an agency is to develop an effective marketing strategy that works and provides your business with a high return on investment in a turn-key way.
A lot of digital marketing agencies exist these days. However, not all agencies can do an excellent job for your customers. Hiring a digital marketing agency that can contribute significantly to the success of your business can be a risky decision, so of course, you have to be very selective. Analyze digital marketing teams carefully and try to make an educated choice.
Today, we’ve prepared the list of the questions that business owners tend to ask marketing professionals before hiring. Getting the answers to all these questions will help you understand what to expect from a marketing agency. Ultimately, the goal is to hire a reputable marketing agency to help you grow your business.
So, let’s get started.
What Business Promotion Methods Do You Use in a Marketing Strategy?
Give preference to a full-service marketing company. Such an agency can provide an all-in-one marketing solution for any type of business. The vast majority of marketing agencies offer the following services:
- Web design and development
- Search engine optimization
- Local SEO solutions
- Paid search advertising
- Social media promotion
- Content marketing
- Reputation management
- Conversion rate optimization
First of all, it’s necessary to create a website for a business. After that, business owners have to attract the target audience to their websites. Most companies have to be promoted in search engines and popular social media platforms. As a result, a digital marketing agency has to turn (convert) the website’s visitors into customers. You should aim to find a digital marketing agency that can provide cost-effective solutions to any of your business pain points.
Although we did just recommend finding a full-service marketing agency, there are plenty of opportunities where a boutique or specialized agency will work, but it usually requires a very specific industry or marketing service requirement.
How Do You Help Businesses Stand Out From the Competition?
You should know that creating a digital marketing strategy always begins with deep research and preparation; this is something we call Discovery. The main task of marketing professionals is to perform a situational analysis for external factors and understand your target audience and competitive landscape.
During the research, the specialists have to determine your client’s needs and preferences and your competitors’ strengths and weaknesses. As a result, professionals will develop an effective digital marketing strategy that works well for your business and helps you leave your competitors in the dust.
What Track Record of Projects Can Your Agency Show?
The goal should be to deal with a highly experienced digital marketing agency. So, ask the experts to show you their other projects. What results and goals have they achieved for other businesses? Give a preference to the marketing professionals who have a lot of successful projects. On the other hand, you should avoid hiring digital marketing agencies with little or no experience. In addition, you should glean from any conversation with a prospective agency whether they have learned from their failures and that they are not just someone who thrives upon successes.
Does Your Digital Marketing Agency Have Experience With Multiple Industries?
All businesses are different and need different marketing strategies. Experience means a lot for digital marketing experts. A team will do an excellent job for you if professionals have experience working with companies that operate in your industry.
How Do You Track Marketing Trends and Use Them in Your Strategies?
It’s worth noting that digital marketing is an ever-changing industry. Changes happen in this industry every year. That’s why it’s crucial for you to deal with innovation-driven teams that successfully keep up to date with trends and use them in marketing.
Keep in mind that reliable teams provide their professionals with ongoing training in different aspects of digital marketing and help them develop their skills. And, of course, highly skilled professionals will help you get the most out of your marketing efforts. You will grow your business quickly and successfully with an effective marketing strategy.
Do You Provide Customers With Reports?
Reports allow business owners to see how their companies are making progress. On average, marketing teams send reports to their customers once per month. These reports contain information on job performance as well as marketing achievements.
For example, a digital marketing team can summarize increased website traffic, sales, revenue, etc. A business owner can analyze the report, track the progress and draw conclusions, but most agencies should provide you with their insights on how they interpret the data.
Assumably, this information should make it pretty easy to measure the return on investment of marketing services. However, not all digital marketing agencies provide their clients with reports. So, inquire about these reports ahead of time.
What are Your Prices for Digital Marketing Services?
Budgeting plays a vital role in marketing. It all begins with planning a marketing budget. First, you need to create a marketing budget for your campaign. That’s why you need to know how much you will spend on marketing.
Getting the prices of the services you will use for your business will help you calculate the cost of an in-house digital marketing team. So, it’s in your interest to get the digital marketing costs beforehand.
How Often Do You Meet with Customers?
It’s important to know that reliable digital marketing agencies meet with their clients regularly. Traditionally, marketing professionals have a meeting with their customers once a month.
Marketers and business owners can get together during such meetings, set new goals, discuss projects, etc. Customers can also ask marketers various questions and get the answers.
Sometimes, it’s necessary to make changes to an online marketing strategy. Both parties can discuss how to improve an online marketing strategy during meetings. So, it makes sense for business owners to figure out how marketing experts meet with their clients. Before hiring a digital marketing agency, don’t forget to ask this vital question.
Also, you need to know how a marketing agency meets with its customers. Do marketers meet in the office or, maybe, they prefer online meetings? Clarify this question in advance.
Often, a digital marketing agency assigns an Account Manager for a particular project. A Manager will assist you and answer all your questions during the campaign. So, you need to know who you will communicate with during the marketing process.
Would you like to learn more about how our digital marketing company can help you grow your business? Or, maybe, you want to get a free service quote? Contact us anytime! At Oi Marketing, we are always looking forward to helping with your digital marketing needs!