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n8n vs Make vs Zapier: Which Automation Platform Should Your Business Run On?

July 18, 2026

We compared Zapier, Make, and n8n on pricing, power, and ownership. Here is why self-hosted n8n wins for most growing businesses, and where the other two still make sense.

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Marketing Craft Beer as a Brewery

January 17, 2026

Marketing Craft Beer as a Brewery The craft beer world is crowded and competitive. Breweries keep launching their own takes on classic brews and new flavour combinations. It’s an exciting ...

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Website Ownership Checklist for Domains, Hosting, GA4, GSC, GBP, and Google Ads Accounts

January 11, 2026

Website Ownership Checklist for Domains, Hosting, GA4, GSC, GBP, and Google Ads Accounts Your business assets need to be under your control, for real. Building your online presence on platforms ...

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How to Win Chiropractic Patients Within 3-Kilometre Radius with Local SEO

October 17, 2025

How to Win Chiropractic Patients Within 3-Kilometre Radius with Local SEO Most chiropractic clinics lose patients to competitors down the street, not because their care is inferior, but because they’re ...

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Local SEO Wins That Move the Map Pack for Home Service Brands

October 17, 2025

Local SEO Wins That Move the Map Pack for Home Service Businesses We get you into the Map Pack by matching your Google Business Profile (GBP) categories to your best-paying ...

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Contractor Client Communications With AI Chatbots

September 29, 2025

Contractor Client Communications With AI Chatbots Home service providers (plumbers, roofers, HVAC technicians, landscapers, and other skilled trades) often face challenges with client communication. Juggling urgent service calls, answering repetitive ...

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Using Lovable.Dev to Write and Generate a Website

July 25, 2025

Using Lovable.Dev to Write and Generate a Website Creating websites conventionally means coding skills and numerous technical tools. However, it’s now possible to create professional websites in minutes with Lovable.Dev’s ...

Why Review Recency Matters More Than You Think

July 4, 2025

Why Review Recency Matters More Than You Think Review recency is the hidden ranking factor most business owners completely overlook. While their competitors chase review quantity, we’ve seen that Google ...

Setting Up a Google Business Profile for Home Businesses

June 26, 2025

Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and ...

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Inbound Marketing with AI Support

February 10, 2025

Inbound Marketing With AI Support And How It Can Increase Leads Using AI in marketing can boost leads by 50%, helping businesses achieve better results. At Oi Marketing, we’re changing ...

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Get The $15000 Canadian Digital Adoption Cdap Grant

July 14, 2023

Getting your CDAP Grant for $15000 in Canada Update as of March 2024: This Stream 2 CDAP program has officially been closed in Canada, but Stream 1 for $2400 is ...

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Local SEO Presence Management In Canada

June 23, 2023

Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring ...

How to Begin a Podcast in Canada

June 6, 2023

How to Start a Podcast in Canada You’ve got a brilliant idea for a podcast that you know will take Canada by storm, eh? We’re here to help you parse ...

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What Does KPI Stand For in Marketing

May 9, 2023

What KPIs Stand for in Marketing A Key Performance Indicator (KPI) is a quantifiable metric that measures progress toward a specific, strategic business objective, and in marketing, KPIs are the ...

Search Engine Marketing (SEM) A Comprehensive Guide To Paid Search

April 18, 2023

Search Engine Marketing (SEM): A Comprehensive Guide To Paid Search Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not ...

What Happened at Canva Create: A Brand New Era Event 2023

March 28, 2023

What Happened at Canva Create: A Brand New Era Event 2023 If you didn’t know already, March 22, 2023 was a big day for Canva. They held their Canva Create: ...

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On-Page Website Optimization Strategies

March 10, 2023

On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ ...

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Citations and Their Importance in Local SEO

February 19, 2023

Citations and Their Importance in Local SEO Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on ...

Google Gemini (Formerly Bard): How Google Took On ChatGPT

February 6, 2023

Google Gemini: From Bard’s Big Debut to Today’s AI Assistant Update: Google renamed Bard to Gemini in February 2024. This post covers the original 2023 launch as a snapshot of ...

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Why Retention Marketing is So Important

January 12, 2023

The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate ...

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What is Inbound Marketing in Canada

November 24, 2022

What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your ...

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How To Segment Your Target Audience in Canada

November 17, 2022

How To Segment Your Target Audience in Canada Canadian marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and ...

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Social Media Post Ideas for Christmas 2026

November 1, 2022

Social Media Post Ideas for Christmas 2026 As Christmas 2026 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with ...

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Municipal Elections Campaign Marketing in Canada

October 31, 2022

Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a ...

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How to Make a Good First Impression on Your Customers

October 27, 2022

How to Make a Good First Impression on Your Customers At our company, we understand that how you show up in that first meeting sets the tone for everything that ...

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The Best Psychology Tricks In Marketing

October 18, 2022

The Best Psychology Tricks in Marketing Any marketer in Canada worth their salt will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, ...

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What happened at Canva Create the Future is Visual Event 2022

September 28, 2022

What happened at Canva Create the Future is Visual Event 2022 If you didn’t know already, September 14, 2022 was a big day for Canva. They held their Create the ...

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Effective Ways To Get More Leads

September 21, 2022

Effective Ways To Get More Leads The most reliable way to grow a business is a steady supply of leads, and the good news is that getting more of them ...

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How To Sell More To Existing Customers

September 20, 2022

How to Sell More to Existing Customers Your existing customer base is the most valuable asset your business has, not your product lineup or marketing strategy. With acquisition costs rising, ...

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Trend Analysis Marketing—Why It’s Important

September 20, 2022

The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet ...

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How to Write A Good Sales Letter

September 12, 2022

What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, ...

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Retargeting Ads—Why You Should Use Them

September 9, 2022

Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend ...

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What is a Sales Funnel?

September 5, 2022

What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term ...

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The Power Of Word Of Mouth

September 5, 2022

The Power Of Word-Of-Mouth Understanding Word-Of-Mouth Marketing Word-of-mouth marketing happens when satisfied customers share their positive experiences about your brand with others in their network. Unlike traditional advertising, this marketing ...

A blackboard displays "Content Marketing" in chalk, followed by a question mark. At the bottom of the blackboard is a shelf with an orange cup full of pencils, a notebook, and other small stationary objects.

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