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How to Begin a Podcast in Canada
How to Start a Podcast in Canada So, you’ve got a brilliant idea for a podcast that you know will take Canada by storm, eh? We’re here to help guide …
Google Duet AI Tools for Docs and Gmail
Google Duet AI Tools for Docs and Gmail We’ve all been there – staring at a blank document, struggling to find the right words for an important email or presentation, …
What Does KPI Stand For in Marketing
What KPIs Stand for in Marketing You might think that ‘KPI’ is just another marketing buzzword being thrown around, but there’s more to it than meets the eye. Key Performance …
Marketing In The Craft Beer Industry
Marketing Craft Beer as Brewery In the dynamic world of craft beer, we’ve seen countless breweries emerge with their unique spins on classic brews and innovative flavour combinations. It’s an …
Local Presence Management In Canada
Local Presence Management Best Practices Local presence management is an increasingly important part of businesses’ success in Canada. It’s a way for companies to build relationships with their customers on …
Search Engine Marketing (SEM) A Comprehensive Guide To Paid Search
Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search …
Canva Create – A Brand New Era Event 2023
What Happened at Canva Create a Brand New Era Event 2023 If you didn’t know already, March 22, 2023 was a big day for Canva. They held Canva Create A …
On-Page Wordpress Optimization
On-Page Website Optimization Are you looking to take your site’s SEO to the next level? On-page optimization is an often overlooked, yet essential part of any successful SEO strategy. When …
Citations and Their Importance in Local SEO
citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on …
Google Bard Released To Compete with ChatGPT
Google Bard to Compete with ChatGPT Have you heard about the new kid on the block, Bard? It’s the latest AI powered tool from Google, designed to give you quick …
Why Retention Marketing is So Important
The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate …
What is Inbound Marketing in Canada
What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your …
How To Segment Your Audience
How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and …
Social Media Post Ideas for Christmas 2022
social media post ideas for christmas 2022 Popular social media platforms bring together many people from all over the world. That means that social media provides businesses with great marketing …
Municipal Elections Campaign Marketing in Canada
Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a …
How To Make A Good First Impression On Your Customers
Making a Good First Impression on Your Customers. You only get one chance to make the right first impression. If you get it wrong, then you lose the client for …
The Best Psychology Tricks In Marketing
The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel …
What happened at Canva Create the Future is Visual Event 2022
What happened at Canva Create the Future is Visual Event 2022 If you didn’t know already, September 14, 2022 was a big day for Canva. They held their Create the …
Effective Ways To Get More Leads
Effective Ways To Get More Leads The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously …
How To Sell More To Existing Customers
How to Sell More to Existing Customers Getting new clients is always great as it increases your business’s customer base. But to boost your sales, you must focus on your …
Trend Analysis Marketing—Why It’s Important
The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet …
How to Write A Good Sales Letter
What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, …
Retargeting Ads—Why You Should Use Them
Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend …
What is a Sales Funnel?
What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? A sales funnel refers to the …
The Power Of Word Of Mouth
The Power Of Word-Of-Mouth Word-of-mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has existed for as long as businesses have. Social …
Is Content Marketing Dead
Is Content Marketing Dead? In the recent past, people thought it was only a matter of time before content marketing lost its place in the modern digital business space. Fast …
Tips to Network the Right Way in Canada
Guidelines for Effective business Networking Do you often struggle networking for your business? Read this article to become a super-skilled networker and take your business to new heights. Everyone’s talking …
Five Ways to Boost Customer Experience on Your Website
five ways to boost customer satisfaction online If you want to reduce the bounce rate on your website, then you have to boost the customer experience on your site. A high …
Psychology Behind Impulse Purchases
Psychology Behind Impulse Purchases Understanding the psychology behind customers’ buying decisions can give you a significant edge over your competition, even illicit impulse purchases. You can then use the insights …
How to Get More Organic Traffic
Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a …
Blog Article Writing and Content Planning
blog article writing and content planning You’ve heard that content is the undisputed marketing king, and that’s the truth. So if that’s the truth, then the writing of the said …
OTT Marketing – What You Should Know
OTT MARKETING in Canada. The internet offers an excellent platform for marketing advertising, and now savvy brands are taking it a step further and focusing their attention on OTT marketing …
Startup Marketing Techniques for New Canadian Businesses
startup marketing techniques for new businesses. When you’ve set up your business, and everything seems to be in place, the next step is marketing. Taking your product to its potential …
The 4 Best Ways to Create a Successful Content Marketing Strategy
successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the …
Four Secrets to Marketing in Canada
Four Secrets to marketing in Canada What if there was a simple strategy or a set of just a few tricks that you could use for your business to take …
Business Scaling 101 in Canada
business scaling 101 in Canada. how to grow your business. The dream of every budding entrepreneur: scaling their business into a billion-dollar empire. How does one even get to that …
Startup business Fundamentals in Canada
startup business basics in Canada. Earning money has always topped our bucket list ever since we found out how rich the tooth fairy was. Hitting the teenage years, we usually …
Reaching Your Canadian Audience Effectively
reaching your canadian audience standing out among your competitors can be difficult. Below are a few things you can do to boost your business revenue and raise its profile. For …
Using Influencer Marketing Strategies
introduction to influencer marketing influencer marketing is the new black of advertising A few years ago, when influencer marketing first became a thing, businesses mainly focused on celebrities and well-established …
Marketing Your Business in Canada
marketing your business in canada. To win over and maintain canadian customers, one needs to master marketing. Come up with a strategy to sell your products and services better than …
Running Promotions On Valentines Day
running promotions on valentines day. Valentine’s Day offers excellent marketing opportunities for your businesses. Those businesses specializing in Valentine’s Day-esque gifts have to prepare for February 14 ahead of time. …
Questions To Ask When Hiring A Marketing Agency
Questions When Hiring a Digital Marketing Agency The success of every business depends a lot on its marketing strategy. When looking for the right digital marketing agency, it is integral …
Top 5 CRM Software to Use for Your Local Business
Top 5 CRM Software choices Top 5 CRM Software to Use For Your Business The benefits of Customer Relationship Management (CRM) software are immeasurable in the marketing and sales process. …
What is Schema Markup
what is schema markup What is Schema Markup and How to Confirm it’s Working Google uses structured data to analyze the content on web pages. That’s why you should provide …
Google Penalties and What to Avoid
avoid google penalties on your website What Should One Do to Avoid Google Penalties on their website? Getting a Google penalty is a big problem for any site. If Google …
Use Keywords to Optimize Your Site Rank On Google
Using Keywords to optimize your site rank The Main Areas Where You Can Use Keywords to Optimize Your canadian Site Rank. Once the list of keywords is ready, it’s …
The Importance of Google My Business
the importance of google my business Update November 2022: Without the Google My Business app, you have become entirely dependent upon Google Maps and access your business profile there. Yes, …
Launch Online eCommerce Website Grant
Utilize the launch online grant program to pivot into eCommerce Unfortunately, this program has ended as of September 30, 2021. We hope that one day this will make a return! …
Launch Your First Online Course
how to sell an online course that you have created Some of you might be asking how to create an online course or whether this is a viable use of …
Google Ad Grant for Non Profits
how to get your $10,000 per month Google Ad Grant in Canada. Are you a registered charity or not-for-profit according to the Canadian Revenue Agency? You are likely eligible for …