Kyle Sanker

Woman walking away from camera holding shopping bags near storefronts and parked cars.

Psychology Behind Impulse Purchases

direct sales / By

Psychology Behind Impulse Purchases Understanding Consumer Behaviour for Better Conversions Understanding the psychology behind customers’ buying decisions gives you a significant edge over your competition, particularly with impulse purchases. You can use these insights to promote your brand and increase conversions in today’s market.By knowing what goes through the mind of Canadian consumers during different […]

Psychology Behind Impulse Purchases Read More »

Man with glasses and beard types on a laptop at a wooden desk with multiple monitors displaying charts and graphs in an office setting.

Startup Marketing Techniques for New Canadian Businesses

entrepreneurial / By

Startup Marketing Techniques for New Businesses in 2025 When you’ve set up your business and everything seems to be in place, the next step is marketing your product or service to potential consumers. This presents a significant challenge for many entrepreneurs who lack marketing backgrounds. Even those with marketing education often discover that real-world application

Startup Marketing Techniques for New Canadian Businesses Read More »

A "Content Marketing" flow chart is displayed on a blue background, featuring numerous sticky notes with various marketing-related terms and phrases connected by lines.

The 4 Best Ways to Create a Successful Content Marketing Strategy

seo / By

successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of

The 4 Best Ways to Create a Successful Content Marketing Strategy Read More »

Waterfront view of modern high-rise buildings, docked boats, and distant mountains.

Four Secrets to Marketing in Canada​

entrepreneurial / By

Four Secrets to marketing in Canada Create Original Content That Resonates Developing unique, original content has become essential to stand out in today’s saturated market. Your content should reflect your brand’s distinct voice and values while providing genuine value to your audience. Original content not only improves your SEO but also builds lasting relationships with

Four Secrets to Marketing in Canada​ Read More »

Large collage of many individual cell phone screens, each displaying a headshot of a person from the shoulders up, reminiscent of a video conferencing layout.

Finding the Right Social Media Influencers for your Brand

social media, influencer marketing / By

finding the right social media influencers Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers have a deeper understanding of their audience and are more trusted by them. So whatever they introduce to them ultimately sells, but how well it sells and whether this

Finding the Right Social Media Influencers for your Brand Read More »

Elon Musk stands between the light blue Twitter bird logo and a large light blue X on a black background.

Elon Musk and Twitter How Does it Change Things

social media / By

X Under Elon Musk: The 2025 Reality As of March 2025, Elon Musk’s ownership of X (formerly Twitter) has transformed the platform into an “everything app” with minimal content moderation. While investors remain divided on its valuation, X has successfully established a unique position that differentiates it from competitors. What’s Changed Since Acquisition Many businesses

Elon Musk and Twitter How Does it Change Things Read More »