OTT MARKETING in Canada. The internet offers an excellent platform for marketing advertising, and now savvy brands are taking it a step further and focusing their attention on OTT marketing and promoting through streaming services. Thanks to the power of OTT, businesses are now able to follow their customers on other channels and devices. Let’s […]
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startup marketing techniques for new businesses. When you’ve set up your business, and everything seems to be in place, the next step is marketing. Taking your product to its potential consumers. That’s a big challenge for many since not every entrepreneur comes from a marketing background. Sometimes, even marketing majors may find marketing in practicality
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successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of
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Four Secrets to marketing in Canada What if there was a simple strategy or a set of just a few tricks that you could use for your business to take it to new heights in the Canadian market? Well, with the four marketing secrets that we will look at, you can do just that. We
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get more paid ad traffic in canada While many startup businesses may scoff at paid traffic, it can be a great way to send more traffic to your site. It is also often referred to as “feeding the beast.” Some argue that paid traffic sources are even better and more effective than accessible sources, and
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finding the right social media influencers Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers have a deeper understanding of their audience and are more trusted by them. So whatever they introduce to them ultimately sells, but how well it sells and whether this
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X Under Elon Musk: The 2025 Reality As of March 2025, Elon Musk’s ownership of X (formerly Twitter) has transformed the platform into an “everything app” with minimal content moderation. While investors remain divided on its valuation, X has successfully established a unique position that differentiates it from competitors. What’s Changed Since Acquisition Many businesses
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business scaling 101 in Canada. The dream of every budding entrepreneur is to transform their startup into a thriving, billion-dollar enterprise. But how does one achieve such success, especially within the unique business landscape of Canada? While the odds may seem slim, many daring founders have successfully expanded and scaled their companies to remarkable heights.
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bringing social media to the next level. Social media marketing is among the best ways to open up your business to a larger market. After all, a considerable percentage of the world’s population is on social media. First of all, you have to be willing to spend money on your marketing campaigns. Second of all,
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startup business basics in Canada. Earning money has always topped our bucket list ever since we found out how rich the tooth fairy was. Hitting the teenage years, we usually dream of a solid 9-5 job that pays the bills and vacay fees. However, as we get older, we get goals bigger than working a
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