Kyle Sanker

A blackboard displays "Content Marketing" in chalk, followed by a question mark. At the bottom of the blackboard is a shelf with an orange cup full of pencils, a notebook, and other small stationary objects.

Is Content Marketing Dead

content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which […]

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Five Ways to Boost Customer Experience on Your Website

five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive

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Psychology Behind Impulse Purchases

Psychology Behind Impulse Purchases Understanding Consumer Behaviour for Better Conversions Understanding the psychology behind customers’ buying decisions gives you a significant edge over your competition, particularly with impulse purchases. You can use these insights to promote your brand and increase conversions in today’s market.By knowing what goes through the mind of Canadian consumers during different

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Startup Marketing Techniques for New Canadian Businesses

Startup Marketing Techniques for New Businesses in 2025 When you’ve set up your business and everything seems to be in place, the next step is marketing your product or service to potential consumers. This presents a significant challenge for many entrepreneurs who lack marketing backgrounds. Even those with marketing education often discover that real-world application

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The 4 Best Ways to Create a Successful Content Marketing Strategy

successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of

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