blog article writing and content planning 1. Article Topic Analysis Your content’s title is the most important consideration as it’s the first thing potential readers will see, which can determine whether they click through or continue scrolling down search results. We analyse topics by gathering keywords and testing them through tools like Google Ads Keyword […]
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OTT MARKETING in Canada. The internet offers an excellent platform for marketing advertising, and now savvy brands are taking it a step further and focusing their attention on OTT marketing and promoting through streaming services. Thanks to the power of OTT, businesses are now able to follow their customers on other channels and devices. Let’s
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Startup Marketing Techniques for New Businesses in 2025 When you’ve set up your business and everything seems to be in place, the next step is marketing your product or service to potential consumers. This presents a significant challenge for many entrepreneurs who lack marketing backgrounds. Even those with marketing education often discover that real-world application
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successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of
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Four Secrets to marketing in Canada Create Original Content That Resonates Developing unique, original content has become essential to stand out in today’s saturated market. Your content should reflect your brand’s distinct voice and values while providing genuine value to your audience. Original content not only improves your SEO but also builds lasting relationships with
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get more paid ad traffic in canada While many startup businesses may scoff at paid traffic, it can be a great way to send more traffic to your site. It is also often referred to as “feeding the beast.” Some argue that paid traffic sources are even better and more effective than accessible sources, and
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finding the right social media influencers Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers have a deeper understanding of their audience and are more trusted by them. So whatever they introduce to them ultimately sells, but how well it sells and whether this
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X Under Elon Musk: The 2025 Reality As of March 2025, Elon Musk’s ownership of X (formerly Twitter) has transformed the platform into an “everything app” with minimal content moderation. While investors remain divided on its valuation, X has successfully established a unique position that differentiates it from competitors. What’s Changed Since Acquisition Many businesses
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business scaling 101 in Canada. The dream of every budding entrepreneur is to transform their startup into a thriving, billion-dollar enterprise. But how does one achieve such success, especially within the unique business landscape of Canada? While the odds may seem slim, many daring founders have successfully expanded and scaled their companies to remarkable heights.
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bringing social media to the next level. Social media marketing is among the best ways to open up your business to a larger market. After all, a considerable percentage of the world’s population is on social media. First of all, you have to be willing to spend money on your marketing campaigns. Second of all,
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