Marketing Craft Beer as a Brewery In the dynamic world of craft beer, we’ve seen countless breweries emerge with their unique spins on classic brews and innovative flavour combinations. It’s an exciting time to be a beer lover, but as a brewery trying to make a name for ourselves in this competitive industry, we know […]
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What KPIs Stand for in Marketing You might think that ‘KPI’ is just another marketing buzzword being thrown around, but there’s more to it than meets the eye. Key Performance Indicators (KPIs) are essential tools for businesses looking to level up their marketing game and stay ahead of the curve in an increasingly competitive landscape.
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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What Happened at Canva Create a Brand New Era Event 2023 If you didn’t know already, March 22, 2023 was a big day for Canva. They held Canva Create A Brand New Era event and it was a huge success! Here’s a recap. https://youtu.be/LNUN6enOyJM Table of Contents Add a header to begin generating the table
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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier
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citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
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Google Bard to Compete with ChatGPT Have you heard about the new kid on the block, Bard? It’s the latest AI powered tool from Google, designed to give you quick and accurate answers to your questions, much like what ChatGPT offers. They’re letting a select few “Trusted Testers” give it a spin right now, but
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The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
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