Kyle Sanker

Split image; On the left, an individual holds a smartphone on a stabilizer while walking in a city; on the right, a professional camera with an external light stands on a tripod in a city.

Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness

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Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness Smartphone videos and professional videos each play a unique role in crafting effective marketing campaigns. Knowing when to deploy each type and how to assess their impact is essential for a robust video marketing strategy. By analyzing data and audience perceptions, you can fine-tune your approach […]

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Cityscape featuring text "Local Presence Management in Canada" and "Putting Your Business on the Map."

Local SEO Presence Management In Canada

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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence

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Hands holding a smartphone with the text "Search Engine Marketing (SEM): A Comprehensive Guide To Paid Search" overlaid and a search bar icon above.

Search Engine Marketing (SEM) A Comprehensive Guide To Paid Search

seo / By

Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,

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Two people sit at a desk in front of a large computer monitor displaying various images. One person points to the screen.

On-Page Wordpress Optimization

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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier

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