Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For […]
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Inbound Marketing With AI Support And How It Can Increase Leads Using AI in marketing can boost leads by 50%, helping businesses achieve better results. At Oi Marketing, we’re changing how inbound marketing works by streamlining tasks and making outreach more personal with advanced tools. Automation allows us to focus on strategy while keeping interactions
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Wordpress or Webflow for Your Next Website We’re deciding between WordPress and Webflow for our next website. WordPress, a time-tested giant, squares up against Webflow, an innovative challenger. Whether you’re building a small business site or scaling an enterprise platform, your choice between these platforms will shape your online presence for years. Below, we’ll investigate
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Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness Smartphone videos and professional videos each play a unique role in crafting effective marketing campaigns. Knowing when to deploy each type and how to assess their impact is essential for a robust video marketing strategy. By analyzing data and audience perceptions, you can fine-tune your approach
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Getting your CDAP Grant for $15000 in Canada Update as of March 2024: This Stream 2 CDAP program has officially been closed in Canada, but Stream 1 for $2400 is still open. Please read more about this incredible CDAP program and check in with us if you have any questions. Are you feeling overwhelmed by
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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence
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How to Start a Podcast in Canada So, you’ve got a brilliant idea for a podcast that you know will take Canada by storm, eh? We’re here to help you parse through the process of making that dream a reality. Grab your Tim Hortons coffee (double-double, of course) and let’s chat about the wonderful world
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What KPIs Stand for in Marketing A Key Performance Indicator (KPI) is a quantifiable metric that measures progress toward a specific, strategic business objective, and in marketing, KPIs are the measurements that directly connect your day-to-day activities to revenue, growth, and organizational goals. But, honestly, here’s where most marketers get it wrong: they confuse KPIs
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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What Happened at Canva Create a Brand New Era Event 2023 If you didn’t know already, March 22, 2023 was a big day for Canva. They held Canva Create A Brand New Era event and it was a huge success! Here’s a recap. https://youtu.be/LNUN6enOyJM Table of Contents Add a header to begin generating the table
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