Google Gemini: From Bard’s Big Debut to Today’s AI Assistant Update: Google renamed Bard to Gemini in February 2024. This post covers the original 2023 launch as a snapshot of that moment. Remember when Bard was the new kid on the block? Back in February 2023, it was Google’s answer to the ChatGPT boom, giving
Google Gemini (Formerly Bard): How Google Took On ChatGPT Read More »
The Significance of Retention Marketing Retention marketing helps existing customers get more value from your business and gives them a reason to return. It can include useful follow-up, customer support, loyalty offers and content that solves problems after a purchase. Acquiring new customers and retaining existing ones both matter. The right balance depends on your
Why Retention Marketing is So Important Read More »
What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
What is Inbound Marketing in Canada Read More »
How To Segment Your Target Audience in Canada Canadian marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
How To Segment Your Target Audience in Canada Read More »
Social Media Post Ideas for Christmas 2026 As Christmas 2026 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
Social Media Post Ideas for Christmas 2026 Read More »
Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolute pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras
Municipal Elections Campaign Marketing in Canada Read More »
How to Make a Good First Impression on Your Customers A first meeting can shape how a potential customer understands your business, but it is only one part of the relationship. Preparation, listening and a clear follow-up give both sides a useful starting point. Use these practical steps to make a good first impression with
How to Make a Good First Impression on Your Customers Read More »
The Best Psychology Tricks in Marketing Marketing psychology helps businesses understand how people notice, evaluate and choose products or services. Used thoughtfully, it can make a marketing strategy clearer and more useful to customers. These examples explore how context, genuine availability, pricing, trials and reciprocity can influence decisions. Results depend on the audience and offer,
The Best Psychology Tricks In Marketing Read More »
Social Media Post Ideas for Halloween Halloween presents brands with an excellent opportunity to connect with their audience through creative social media content. This festive season allows businesses to showcase personality while driving meaningful engagement. Here’s how your brand can make the most of Halloween with effective social media strategies. If you’d rather have us
Social Media Post Ideas for Halloween Read More »
Thanksgiving Social Media Post Ideas Thanksgiving provides brands with a perfect opportunity to connect with audiences through meaningful content that celebrates gratitude, community, and generosity. As social media continues to evolve, creating authentic Thanksgiving campaigns that resonate with followers while reflecting your brand’s unique voice has become increasingly important for standing out during this busy
Thanksgiving Social Media Post Ideas Read More »
