Effective Ways To Get More Leads The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously being a lack of planning or not doing market research. But us at Oi Marketing are positive people. Instead of discussing why your business could […]
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How to Sell More to Existing Customers Getting new clients is always great as it increases your business’s customer base. But to boost your sales, you must focus on your existing customers. This ultimately means building a lasting relationship with your customers. On the flip side, failing to build a more long-term relationship with your
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The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet has made accessing large volumes of data more ready available, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with
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What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises of a sales letter, and perhaps, a brochure. You might wonder if it has been
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Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users
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Tips to Improve Your Marketing Campaign So you have run a marketing campaign for some time (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. Well, it is good to know that this goes
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What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? A sales funnel refers to the progression of steps (or journey) that customers take from discovering your business and products to making the final purchase decision. Here’s an example. Table of
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Why Do Most Marketing Campaigns Fail? If you have any marketing campaign experience, you know that many of them fail to work. After all, each marketing campaign is set around ideas that you hope will work. In essence, you are experimenting. That said, some factors seem to cause the demise of marketing campaigns more than
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The Power Of Word-Of-Mouth Word-of-mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has existed for as long as businesses have. Social media has taken over the modern business environment. Now, many companies are trying to gain as many likes and followers as possible to whom they
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Is Content Marketing Dead? In the recent past, people thought it was only a matter of time before content marketing lost its place in the modern digital business space. Fast forward a few years later and the reality is that content marketing is alive and thriving, continuing to be a significant driving force for sales.
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