This category is for SEO and local SEO related topics in our new section.
using Lovable.Dev to Write and Generate a Website When it comes to creating websites, conventional wisdom suggests that we need coding skills and numerous technical tools. However, it’s now possible to create professional websites in minutes with Lovable.Dev’s AI-powered platform. We spun up this site by simply typing in: “Can you make me a website […]
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Why Review Recency Matters More Than You Think Review recency is the hidden ranking factor most business owners completely overlook, whilst their competitors chase review quantity, but we’ve seen Google treats fresh reviews as proof that your business actively serves customers. An analysis of online review behaviour shows that nearly every shopper reads reviews before
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Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For
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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier
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citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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social media post ideas for christmas 2025 As Christmas 2025 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
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content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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blog article writing and content planning 1. Article Topic Analysis Your content’s title is the most important consideration as it’s the first thing potential readers will see, which can determine whether they click through or continue scrolling down search results. We analyse topics by gathering keywords and testing them through tools like Google Ads Keyword
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successful content strategy in canada When it comes to listing the most critical parts of your business’s marketing strategy, content marketing is definitely one of them. Especially now that the internet is so ingrained in everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of
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what is schema markup What is Schema Markup and How to Confirm it’s Working Google uses structured data to analyze the content on web pages. That’s why you should provide a schema markup that makes it easy for the search engine to collect the necessary information about your website. This will help Google figure out
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avoid google penalties on your website How to Avoid These 7 Penalties Protecting Your Website from Google Penalties When Google penalizes your website, the consequences can be severe. Your rankings drop, traffic decreases, and in worst-case scenarios, your pages might disappear from search results entirely. Since recovery typically takes 10-30 days after fixing issues, prevention
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Using Keywords to optimize your site rank The Main Areas Where You Can Use Keywords to Optimize Your canadian Site Rank. Once the list of keywords is ready, it’s time to do onsite optimization. The main goal of onsite SEO work is to make the site’s pages relevant to your target keywords. Onsite SEO
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the importance of google my business Update November 2022: Without the Google My Business app, you have become entirely dependent upon Google Maps and access your business profile there. Yes, this is a royal pain, but we must all accept change. Each day more and more accessibility options get added, so it isn’t all bad,
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