What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term often thrown around in business discussions, but its meaning can be murky. In simple terms, it’s a visual representation of the customer’s journey from initial […]
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Why Do Most Marketing Campaigns Fail? If you have any marketing campaign experience, you know that many of them fail to work. After all, each marketing campaign is set around ideas that you hope will work. In essence, you are experimenting. That said, some factors seem to cause the demise of marketing campaigns more than
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The Power Of Word-Of-Mouth Word-of-mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has existed for as long as businesses have. Social media has taken over the modern business environment. Now, many companies are trying to gain as many likes and followers as possible to whom they
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content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which
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Creating facebook ad campaigns in 2025 Facebook remains a powerful tool to connect with your audience and generate quality leads. This guide covers building and refining your Facebook ad campaigns for success in 2025. The Value of Facebook Ads Today In 2025, Facebook will continue to be essential for reaching potential customers, as its advanced
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Guidelines for Effective business Networking Do you often struggle networking for your business?Read this article to become a super-skilled networker and take your business to new heights. Everyone’s talking about networking these days. Connections, contacts, links – you know; building that business pool to draw from. Well, no doubt, networking is one of the BEST
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Psychology Behind Impulse Purchases Understanding Consumer Behaviour for Better Conversions Understanding the psychology behind customers’ buying decisions gives you a significant edge over your competition, particularly with impulse purchases. You can use these insights to promote your brand and increase conversions in today’s market.By knowing what goes through the mind of Canadian consumers during different
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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blog article writing and content planning 1. Article Topic Analysis Your content’s title is the most important consideration as it’s the first thing potential readers will see, which can determine whether they click through or continue scrolling down search results. We analyse topics by gathering keywords and testing them through tools like Google Ads Keyword
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