What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term often thrown around in business discussions, but its meaning can be murky. In simple terms, it’s a visual representation of the customer’s journey from initial […]
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Why Do Most Marketing Campaigns Fail? If you have any marketing campaign experience, you know that many of them fail to work. After all, each marketing campaign is set around ideas that you hope will work. In essence, you are experimenting. That said, some factors seem to cause the demise of marketing campaigns more than
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The Power Of Word-Of-Mouth Word-of-mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has existed for as long as businesses have. Social media has taken over the modern business environment. Now, many companies are trying to gain as many likes and followers as possible to whom they
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Is Content Marketing Dead? In the recent past, people thought it was only a matter of time before content marketing lost its place in the modern digital business space. Fast forward a few years later and the reality is that content marketing is alive and thriving, continuing to be a significant driving force for sales.
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Creating facebook ad campaigns in 2025 Facebook remains a powerful tool to connect with your audience and generate quality leads. This guide covers building and refining your Facebook ad campaigns for success in 2025. The Value of Facebook Ads Today In 2025, Facebook will continue to be essential for reaching potential customers, as its advanced
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Guidelines for Effective business Networking Do you often struggle networking for your business?Read this article to become a super-skilled networker and take your business to new heights. Everyone’s talking about networking these days. Connections, contacts, links – you know; building that business pool to draw from. Well, no doubt, networking is one of the BEST
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Psychology Behind Impulse Purchases Understanding the psychology behind customers’ buying decisions can give you a significant edge over your competition, even illicit impulse purchases. You can then use the insights gathered to promote your brand and increase conversions. By knowing what goes through the mind of Canadian consumers during different buying stages, you can anticipate their behaviour and
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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blog article writing and content planning You’ve heard that content is the undisputed marketing king, and that’s the truth. So if that’s the truth, then the writing of the said content is paramount to your online success. Sadly, most Canadian businesses create content randomly without going through storyboarding it from start to finish. Planning is
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