How to Sell More to Existing Customers Your existing customer base is the most valuable asset your business has, not your product lineup or marketing strategy. With acquisition costs rising, maximizing the value of current customers isn’t just smart business, it’s essential for sustainable growth. We’ve gathered practical approaches to help you effectively sell more […]
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The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet has made accessing large volumes of data more ready available, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with
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What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises of a sales letter, and perhaps, a brochure. You might wonder if it has been
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Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users
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Tips to Improve Your Marketing Campaign So you have run a marketing campaign for some time (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. Well, it is good to know that this goes
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What Is A Sales Funnel? You’ve likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? The sales funnel is a term often thrown around in business discussions, but its meaning can be murky. In simple terms, it’s a visual representation of the customer’s journey from initial
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Why Do Most Marketing Campaigns Fail? If you have any marketing campaign experience, you know that many of them fail to work. After all, each marketing campaign is set around ideas that you hope will work. In essence, you are experimenting. That said, some factors seem to cause the demise of marketing campaigns more than
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The Power Of Word-Of-Mouth Understanding Word-Of-Mouth Marketing Word-of-mouth marketing happens when satisfied customers share their positive experiences about your brand with others in their network. Unlike traditional advertising, this marketing doesn’t come from you – it comes from genuine customer advocacy. We see this everywhere: A friend recommends a restaurant after a great meal Someone
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content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which
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Creating facebook ad campaigns in 2025 Facebook remains a powerful tool to connect with your audience and generate quality leads. This guide covers building and refining your Facebook ad campaigns for success in 2025. The Value of Facebook Ads Today In 2025, Facebook will continue to be essential for reaching potential customers, as its advanced
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