The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, end up in a sale. And yes, many factors are involved in developing a working marketing strategy with a decent conversion rate. However, to succeed […]
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Social Media Post Ideas for Halloween Halloween presents brands with an excellent opportunity to connect with their audience through creative social media content. This festive season allows businesses to showcase personality while driving meaningful engagement. Here’s how your brand can make the most of Halloween with effective social media strategies. Seasonal Profile Updates Changing your
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Thanksgiving Social Media Post Ideas 2025 Thanksgiving provides brands with a perfect opportunity to connect with audiences through meaningful content that celebrates gratitude, community, and generosity. As social media continues to evolve, creating authentic Thanksgiving campaigns that resonate with followers while reflecting your brand’s unique voice has become increasingly important for standing out during this
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What happened at Canva Create the Future is Visual Event 2022 If you didn’t know already, September 14, 2022 was a big day for Canva. They held their Create the Future is Visual Event and it was a huge success! Here’s a recap of everything that went back in 2022. Hop over our article on
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Effective Ways To Get More Leads The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously being a lack of planning or not doing market research. But here at Oi Marketing, we’re all about positivity! Instead of discussing why your business
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How to Sell More to Existing Customers Your existing customer base is the most valuable asset your business has; not your product lineup or marketing strategy. With acquisition costs rising, maximising the value of current customers isn’t just smart business, it’s essential for sustainable growth. We’ve gathered practical approaches to help you effectively sell more
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The Importance of Trend Analysis Marketing Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to replace new trends. The internet has made accessing large volumes of data more ready available, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with
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What Are Sales Letters and Why Are They Important The goal of a sales letter is to show a customer how their business will benefit from working with you. Traditionally, it is a part of direct mail and usually comprises of a sales letter, and perhaps, a brochure. You might wonder if it has been
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Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, users’ attention span has continued to drop over the years. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users
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Tips to Improve Your Marketing Campaign So you have run a marketing campaign for some time (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. Well, it is good to know that this goes
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