Google Bard to Compete with ChatGPT Have you heard about the new kid on the block, Bard? It’s the latest AI powered tool from Google, designed to give you quick and accurate answers to your questions, much like what ChatGPT offers. They’re letting a select few “Trusted Testers” give it a spin right now, but […]
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The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
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social media post ideas for christmas 2025 As Christmas 2025 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
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Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolutely pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras decided
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Making an Unforgettable First Impression on Potential Clients At our company, we understand that the first interaction with a potential client is a make-or-break moment. Extensive research has consistently demonstrated that people form lasting opinions and judgments within mere seconds of an initial encounter. Failing to impress at this critical juncture can mean losing the
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The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, end up in a sale. And yes, many factors are involved in developing a working marketing strategy with a decent conversion rate. However, to succeed
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Social Media Post Ideas for Halloween Halloween presents brands with an excellent opportunity to connect with their audience through creative social media content. This festive season allows businesses to showcase personality while driving meaningful engagement. Here’s how your brand can make the most of Halloween with effective social media strategies. Seasonal Profile Updates Changing your
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Thanksgiving Social Media Post Ideas 2025 Thanksgiving provides brands with a perfect opportunity to connect with audiences through meaningful content that celebrates gratitude, community, and generosity. As social media continues to evolve, creating authentic Thanksgiving campaigns that resonate with followers while reflecting your brand’s unique voice has become increasingly important for standing out during this
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