On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier […]
On-Page Wordpress Optimization Read More »
citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
Citations and Their Importance in Local SEO Read More »
Google Bard to Compete with ChatGPT Have you heard about the new kid on the block, Bard? It’s the latest AI powered tool from Google, designed to give you quick and accurate answers to your questions, much like what ChatGPT offers. They’re letting a select few “Trusted Testers” give it a spin right now, but
Google Bard Released To Compete with ChatGPT Read More »
The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire
Why Retention Marketing is So Important Read More »
What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
What is Inbound Marketing in Canada Read More »
How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
How To Segment Your Audience Read More »
social media post ideas for christmas 2025 As Christmas 2025 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
Social Media Post Ideas for Christmas 2022 Read More »
Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolutely pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras decided
Municipal Elections Campaign Marketing in Canada Read More »
Making an Unforgettable First Impression on Potential Clients At our company, we understand that the first interaction with a potential client is a make-or-break moment. Extensive research has consistently demonstrated that people form lasting opinions and judgments within mere seconds of an initial encounter. Failing to impress at this critical juncture can mean losing the
How To Make A Good First Impression On Your Customers Read More »
The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, end up in a sale. And yes, many factors are involved in developing a working marketing strategy with a decent conversion rate. However, to succeed
The Best Psychology Tricks In Marketing Read More »
