The Significance of Retention Marketing Most businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its customers than to acquire […]
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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How To Segment Your target Audience in Canada Canadian Marketers use segmentation to improve customer engagement within their business. This allows you to send personalized messages to the right audience and learn more about your target niche. Here, we look at how you can segment your audience on social media and the benefits this brings to
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social media post ideas for christmas 2022 Popular social media platforms bring together many people from all over the world. That means that social media provides businesses with great marketing opportunities. Social media, although ideal for advertising products, works equally as well for services. The Christmas season is getting closer. We all know that people
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Municipal Elections Campaign Marketing in Canada Throughout this article, we are going to go over some concepts of marketing for municipal election campaigns, something we have done for quite a few candidates, but only recently did we have the absolutely pleasure of working with two fierce City Council candidates. Both Rebecca Darnell and Carey Poitras decided
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Making a Good First Impression on Your Customers. You only get one chance to make the right first impression. If you get it wrong, then you lose the client for good. Many studies have shown that people often make judgments about other people within the first few seconds of meeting them. It makes sense, therefore,
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The Best Psychology Tricks in Marketing Any marketer in Canada worth their value in sales will tell you that it’s all about getting potential customers to follow your sales funnel and ultimately, end up in a sale. And yes, many factors are involved in developing a working marketing strategy with a decent conversion rate. However, to succeed
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Social Media Post Ideas for Halloween 2022 Halloween is a great time to get creative with your social media posts! Customers and clients love to engage with this holiday, whether it is celebrating with kids, colleagues or fellow partiers. If you’re looking for some inspiration, check out our list of ideas for Halloween 2022. Share
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Ideas for Thanksgiving Social Media Post The key to a great Thanksgiving social media post is to get personal. Share what you’re thankful for this year and why you’re looking forward to the holiday. Use photos and videos to bring your posts to life. People love seeing behind-the-scenes content, so don’t be afraid to show
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What happened at Canva Create the Future is Visual Event 2022 If you didn’t know already, September 14, 2022 was a big day for Canva. They held their Create the Future is Visual Event and it was a huge success! Here’s a recap of everything that went back in 2022. Hop over our article on
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