seo

This category is for SEO and local SEO related topics in our new section.

A smartphone displaying Google Business Verification is near a steaming cup of coffee, resting on a wooden table with keys and a book nearby.

Why Review Recency Matters More Than You Think

Why Review Recency Matters More Than You Think Review recency is the hidden ranking factor most business owners completely overlook, whilst their competitors chase review quantity, but we’ve seen Google treats fresh reviews as proof that your business actively serves customers. An analysis of online review behaviour shows that nearly every shopper reads reviews before

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Setting Up a Google Business Profile for Home Businesses

Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For

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Cityscape featuring text "Local Presence Management in Canada" and "Putting Your Business on the Map."

Local SEO Presence Management In Canada

Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence

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Hands holding a smartphone with the text "Search Engine Marketing (SEM): A Comprehensive Guide To Paid Search" overlaid and a search bar icon above.

Search Engine Marketing (SEM) A Comprehensive Guide To Paid Search

Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,

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On-Page Wordpress Optimization

On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier

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A blackboard displays "Content Marketing" in chalk, followed by a question mark. At the bottom of the blackboard is a shelf with an orange cup full of pencils, a notebook, and other small stationary objects.

Is Content Marketing Dead

content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which

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