This category is for SEO and local SEO related topics in our new section.
Local Presence Management Best Practices Local presence management is an increasingly important part of businesses’ success in Canada. It’s a way for companies to build relationships with their customers on a local level, ensuring they remain relevant and engaged in their community. But what exactly does it mean, and why should you care? We’ve all […]
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier
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citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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social media post ideas for christmas 2022 Popular social media platforms bring together many people from all over the world. That means that social media provides businesses with great marketing opportunities. Social media, although ideal for advertising products, works equally as well for services. The Christmas season is getting closer. We all know that people
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Is Content Marketing Dead? In the recent past, people thought it was only a matter of time before content marketing lost its place in the modern digital business space. Fast forward a few years later and the reality is that content marketing is alive and thriving, continuing to be a significant driving force for sales.
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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blog article writing and content planning You’ve heard that content is the undisputed marketing king, and that’s the truth. So if that’s the truth, then the writing of the said content is paramount to your online success. Sadly, most Canadian businesses create content randomly without going through storyboarding it from start to finish. Planning is
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