This category is for SEO and local SEO related topics in our new section.
Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For […]
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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence
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Effective Search Engine Marketing Strategies Do you ever find yourself wondering if there’s a better way to reach and engage your customers online? You’re not alone. The truth is, search engine marketing (SEM) can be an incredibly effective way for businesses of all sizes to extend their reach and increase conversions. In this comprehensive guide,
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On-Page Website Optimization At Oi Marketing, we’ve seen firsthand how effective on-page optimization can transform a website’s performance. On-page optimization is a crucial step in any SEO strategy, enhancing individuals’ pages to improve visibility in search engine results. By making specific adjustments to content, structure, and other elements, websites become both search engine-friendly and easier
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citations and their importance in local seo Local citations are an effective way to improve local SEO. If done right, building local citations will have a profound positive impact on local search rankings. Local businesses tend to rank higher on Google Maps for target keywords if they get the correct type of citations on the
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What is Inbound Marketing in Canada Inbound marketing is a strategy businesses use to build brand awareness and attract customers to the company. It is about helping customers find your business, creating valuable content and inspiring long-term relationships. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type
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social media post ideas for christmas 2025 As Christmas 2025 approaches and social media feeds begin to fill with holiday content, brands have a valuable opportunity to engage followers with creative seasonal posts that drive both engagement and sales during the busiest shopping period of the year. 1. Spatial Shopping Experiences Spatial computing has transformed
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content marketing in 2025 A couple years ago, many predicted that content marketing would soon lose relevance in the digital business landscape. Looking at 2025, these predictions couldn’t have been more wrong as content marketing is thriving and remains a powerful sales driver. People also mentioned the same thing when it came to SEO, which
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five ways to boost customer satisfaction online If you want to reduce your website’s bounce rate, we recommend enhancing your customer experience. High bounce rates indicate that visitors aren’t receiving the expected value from the page they’ve landed on. Even if your products or services perfectly match their needs, a poor user experience will drive
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Gain more organic traffic in Canada The ultimate goal of many site owners is to be more visible to online shoppers than their competitors. To achieve this, they spend a considerable amount of their investment on paid traffic, but they’re not understanding the assignment when thinking for the long term. In this article, we will
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