Kyle Sanker

A smartphone displaying Google Business Verification is near a steaming cup of coffee, resting on a wooden table with keys and a book nearby.

Why Review Recency Matters More Than You Think

Why Review Recency Matters More Than You Think Review recency is the hidden ranking factor most business owners completely overlook, whilst their competitors chase review quantity, but we’ve seen Google treats fresh reviews as proof that your business actively serves customers. An analysis of online review behaviour shows that nearly every shopper reads reviews before

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Setting Up a Google Business Profile for Home Businesses

Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For

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Contractor Client Communications With AI Chatbots

AI Chatbots for Home Service Providers Home service providers (plumbers, roofers, HVAC technicians, landscapers, and other skilled trades) often face challenges with client communication. Juggling urgent service calls, answering repetitive questions about pricing or scheduling, and keeping clients updated on project delays can overwhelm even the most organized teams. AI chatbots are changing how general

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Wordpress or Webflow for Your Next Website

Wordpress or Webflow for Your Next Website We’re deciding between WordPress and Webflow for our next website. WordPress, a time-tested giant, squares up against Webflow, an innovative challenger. Whether you’re building a small business site or scaling an enterprise platform, your choice between these platforms will shape your online presence for years. Below, we’ll investigate

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Split image; On the left, an individual holds a smartphone on a stabilizer while walking in a city; on the right, a professional camera with an external light stands on a tripod in a city.

Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness

Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness Smartphone videos and professional videos each play a unique role in crafting effective marketing campaigns. Knowing when to deploy each type and how to assess their impact is essential for a robust video marketing strategy. By analyzing data and audience perceptions, you can fine-tune your approach

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Cityscape featuring text "Local Presence Management in Canada" and "Putting Your Business on the Map."

Local SEO Presence Management In Canada

Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence

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