Setting Up a Google Business Profile for Home Businesses Most home businesses need to set up as service-area businesses on Google Business Profile, which means hiding your home address and showing only the areas you serve. Google’s official guidelines state that “if you’re a service-area business, you should hide your business address from customers. For […]
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AI Chatbots for Home Service Providers Home service providers (plumbers, roofers, HVAC technicians, landscapers, and other skilled trades) often face challenges with client communication. Juggling urgent service calls, answering repetitive questions about pricing or scheduling, and keeping clients updated on project delays can overwhelm even the most organized teams. AI chatbots are changing how general
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Inbound Marketing With AI Support And How It Can Increase Leads Using AI in marketing can boost leads by 50%, helping businesses achieve better results. At Oi Marketing, we’re changing how inbound marketing works by streamlining tasks and making outreach more personal with advanced tools. Automation allows us to focus on strategy while keeping interactions
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Wordpress or Webflow for Your Next Website We’re deciding between WordPress and Webflow for our next website. WordPress, a time-tested giant, squares up against Webflow, an innovative challenger. Whether you’re building a small business site or scaling an enterprise platform, your choice between these platforms will shape your online presence for years. Below, we’ll investigate
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Smartphone Videos Vs. Professional Videos for Marketing Campaign Effectiveness Smartphone videos and professional videos each play a unique role in crafting effective marketing campaigns. Knowing when to deploy each type and how to assess their impact is essential for a robust video marketing strategy. By analyzing data and audience perceptions, you can fine-tune your approach
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Getting your CDAP Grant for $15000 in Canada Update as of March 2024: This Stream 2 CDAP program has officially been closed in Canada, but Stream 1 for $2400 is still open. Please read more about this incredible CDAP program and check in with us if you have any questions. Are you feeling overwhelmed by
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Local Presence Management Best Practices Local presence management has become crucial for business success in Canada. It enables companies to build meaningful relationships with customers at a local level, ensuring they remain relevant and engaged in their community. The phrase “location, location, location” has evolved in today’s digital world. Now it applies to online presence
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How to Start a Podcast in Canada So, you’ve got a brilliant idea for a podcast that you know will take Canada by storm, eh? We’re here to help you parse through the process of making that dream a reality. Grab your Tim Hortons coffee (double-double, of course) and let’s chat about the wonderful world
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Marketing Craft Beer as a Brewery In the dynamic world of craft beer, we’ve seen countless breweries emerge with their unique spins on classic brews and innovative flavour combinations. It’s an exciting time to be a beer lover, but as a brewery trying to make a name for ourselves in this competitive industry, we know
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What KPIs Stand for in Marketing You might think that ‘KPI’ is just another marketing buzzword being thrown around, but there’s more to it than meets the eye. Key Performance Indicators (KPIs) are essential tools for businesses looking to level up their marketing game and stay ahead of the curve in an increasingly competitive landscape.
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