Effective Ways To Get More Leads

The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. The most obviously being a lack of planning or not doing market research. But here at Oi Marketing, we’re all about positivity! Instead of discussing why your business could fail, let’s focus on a game-changing success factor that, if you get it right, could help really help your business take off. It’s called lead generation. But what exactly is it?
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    Understanding Lead Generation

    Before we define lead generation, let’s first understand what a lead is. In business terms, a lead is someone who has the potential to become a client, they are cold, warm or hot prospects at any stage of the sales funnel. Lead generation, therefore, refers to all actions that work towards building an interest in the company’s products or services. Often this goes hand in hand with getting contact information from potential customers.

    If lead generation is about sparking interest, it makes sense to create a marketing experience that really nurtures good customer relationships and keeps the lines of communication open. Well, whether you’re using Google Ads or other methods, the key is to highlight a distinct offer, provide enough info for customers to make a decision, include a clear call-to-action, and make sure your website is user-friendly. It’s all about making it easy for potential leads to connect with you.  

    Contacting a Customer Directly


    One way to generate leads is to contact people who show interest in your products. It’s like striking while the iron is hot! You can find these through their online searches or if they walk into your place of business. Some of them may even call in with an inquiry about a particular product or service.

    Keep in mind, however, that this strategy will only work if you’re selling high-value products in low quantities. If your business focuses more on pushing out quantity, this strategy may not be ideal.

    So, how do you contact them? Well, you have options, you can fire off an email, slide into their social media DMs, or send a friendly text message thought mobile phones (SMS).

    Oi Marketing Blog: Effective Ways To Get More Leads - Get on Linkedin

    Get On LinkedIn

    Regarding social media for business, there is no denying that LinkedIn is among the best platforms. Why is that, you might ask? Well, for one, LinkedIn users are 2X more likely to purchase compared to audience on other social media platforms. Plus, LinkedIn offers a great place to network with industry leaders.

    Want to generate leads on LinkedIn like a pro?
    Try this: connect with your audience, engage with their posts, read and comment on discussions, and then casually ask for their contact info. Our favorite move? Dropping helpful comments on discussion topics. We find that it isn’t the person you answered the question for that reaches out for help, but instead, the ones who are simply reading the content.

    Customer Referrals


    You’ve probably heard this one before. Customer referrals are as old as business itself, but they’re still pure gold! If a customer loves what you’re offering, why not ask them to spread the word to their friends? The best part? If you offer top-quality products or services, customers are even more likely to refer your business without expecting anything in return. That’s the power of awesome customer experiences!

    You’d be surprised at just how effective referrals are at lead generation. This often dovetails into reputation management and ensuring that all customers consider leaving you a review. Even if they don’t directly refer new business, their words can convince future customers to purchase.

    Online Content and Blog Posts

    Content marketing is one of the best lead generation tools you can have. It offers many benefits, including improved site SEO and driving more traffic through referrals.

    Here’s a pro tip:
    You may even want to consider guest posting on other business sites in your industry (as long as they’re not direct competitors). It’s a great way to send traffic back to your site for people who might be in the market for your type of product.

    Run Giveaways

    Do you want to get a large number of leads in a relatively short period? If you answered yes, you might want to consider running a giveaway or contest. 

    How does it work? You can offer prizes to your customers in exchange for sharing your content, for sending a referrals your way, or for likes on your social media posts. 

    Why is this strategy so effective, you might wonder? Well, because people love free stuff, but be careful for those we refer to in the industry as “prize pigs.” They will signup for your contests, and do nothing more. You need to be able to weed out the leads that are worthwhile or not from it.

    Oi Marketing Blog Effective Ways To Get More Leads - Run Giveaways

    Final Thoughts


    Leads are the backbone of any organization. If your business cannot consistently generate leads, it is unlikely to survive.Repeat customers are responsible for the more significant portion of your business revenue.

    But think about it, where do loyal customers come from? You guessed it, Leads!
    So, get out there and start generating those leads. Your future business success will thank you!