Social Media Post Ideas for Halloween

Halloween is a great time to get creative with your social media posts!
Customers and clients love to engage with this holiday, whether it is celebrating with kids, colleagues or fellow partiers.

Looking for inspiration? Here are some data-driven ways to captivate your followers this Halloween:

  • Showcase Costumes: Share photos of your Halloween costume, or host a costume contest among your followers.
  • Decorations on Display: Show off your space decked out in spooky decor and encourage your followers to do the same.
  • Group Celebrations: Post photos with friends or family in costume to promote community and shared celebration.
  • Create Themed Graphics: Engage your audience with a fun Halloween-themed graphic or meme!
  • Trivia Fun: Challenge your followers to a Halloween trivia contest!
  • User-Generated Content: Ask your followers to share their own Halloween photos or stories!
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    Get Creative With Your Profile Picture.


    Halloween is the perfect time to get creative with your profile picture on social media! Seasonal profile picture changes can boost profile visits by up to 14%! Whether you want to be spooky, cute, or show off your Halloween spirit, there are plenty of ways to make your company profile picture stand out.
    Adding a Halloween-themed frame is easy to make your profile picture more festive.

    Update your profile with a Halloween-themed frame. Both Facebook and Instagram offer seasonal frames, or you can create your own using digital tools like Canva. You can also create your own frame by adding Halloween-themed stickers or overlays to a photo.

    A Spooktacular Halloween Costume Profile Picture for Social Media

    If you want a more traditional approach, you can have your team dress up in a costume and take a selfie. This is an excellent option if you don’t want to change your profile picture, and gives people a bit more of a glimpse into the fun side of your organization. This can humanize your brand and increase follower trust by up to 21%

    You can also take advantage of Instagram’s “Temporary Profile Picture” feature, which allows you to set a temporary profile picture that will expire after 24 hours.

    If you’re looking for some inspiration, consider these styles for decorating your profile pictures for Halloween:

    • Spooky: For a spooky twist on your profile picture, try adding some eerie effects like bats or spider webs. You can also use black-and-white filters to create a more sinister ghostly look.
    • Cute: If you want to go for a cute Halloween look, try dressing up as your favourite character from a movie or TV show. You could also use props like pumpkins or candy corn (gross, I know) to add a festive flair to your photo.
    • Funny: If you want to add humour to your profile picture, try dressing up in a ridiculous costume or making a funny face. You can also use puns or jokes related to Halloween in your caption or bio!

    Maximize Engagement with Strategic Hashtags.


    One of the best ways to notice your Halloween posts is to use hashtags. Using relevant hashtags, you can make sure that your posts are seen by people searching for Halloween content. Here are some popular Halloween hashtags that you can use:

    • #Halloween
    • #HalloweenShopping
    • #TrickOrTreat
    • #HalloweenDecorations
    • #HalloweenCostume
    • #HalloweenFood
    • #HalloweenParty
    A Halloween-themed graphic using spooky fonts

    Create a Halloween-Themed Graphic.


    Visual Storytelling: Graphics are a great way to visually engage your audience. Here’s how to create one that stands out and why:

    1. Start by creating a Halloween-themed graphic. This can be something as simple as a jack-o’-lantern or a haunted house. You can also get creative and create a Halloween scene with many elements.
        • Themed content can increase engagement by up to 17%
    2. Once you have your graphic, start thinking about what message you want to share with it. Some catchy message examples could be “Happy Halloween!”, “Trick or Treat!” or “BOO!”
        • Posts with clear call-to-actions increase engagement by 2.85x.
    3. Once you have your message, add it to your graphic using text overlays or stickers. We highly recommend using Canva for this.
      • Professionally designed graphics can increase shares by up to 35%
    4. Finally, share your finished product on social media using the hashtags mentioned above.
      • Cross-platform sharing can increase your reach by up to 3.5x

    Make a Poll.


    Halloween is the perfect time to post something fun and interactive on social media. A poll is a great way to engage your followers and get them talking. Here are some ideas for polls you can post on Halloween:

    • Run polls asking followers about their Halloween favorites, like “Which is your favourite Halloween candy?” or “What was your best Halloween costume ever?”
    • What are you going to be for Halloween this year?
    • Have you ever had a real-life encounter with a ghost?

    Go Live to Offer a Spooky Behind-the-Scenes Experience.


    Host a live session on your preferred social media platform, giving your followers an exclusive behind-the-scenes look at your Halloween preparations. Whether you’re carving intricate jack-o’-lanterns, crafting DIY decorations, or putting the finishing touches on elaborate costumes, a live stream can create a sense of connection and shared excitement.

    This real-time engagement not only humanizes your brand but also taps into the FOMO (fear of missing out) effect, encouraging more followers to tune in and interact. Remember to announce your live session in advance to maximize viewership, and consider offering a special promotion or reveal during the stream to reward your most engaged followers.

    Share a Halloween Recipe.

    One of the best ways to get your followers in the Halloween spirit is to share a delicious Halloween recipe! Share recipes for spooky snacks and creepy confections to inspire your followers’ Halloween menus. Whether it’s a spooky cake, creepy cookies, or a ghoulish dip, your followers will love getting some ideas for their own Halloween festivities. Inspiring culinary content encourages higher engagement than other types of posts during the Halloween season. Everyone wants to enjoy creative food and drinks for a Spooktacular night!

    Share a Halloween Costume Idea.

    It’s never too early to start thinking about your Halloween costume! Why not dress up on your favourite social media platform? Encourage your followers to get creative with costumes by showcasing novel ideas or clever DIY options. Its also important to note that posts about costume ideas see a 45% increase in shares during October!

    Here are some social media costume ideas we’ve seen that have sparked conversation:

    • You could be Facebook, with a blue paint job and a big “like” button on your chest. We saw someone literally put a belt and secure a book to side of their face in an attempt to be “Facebook” once, but we just called him Bookface all night. 
    • Or Twitter, with a bird’s nest on your head and a “tweet” button somewhere visible.
    • Instagram would be easy – wear sunglasses and carry around a filter or two.

    Offer a Discount.


    If you want to get more people in the door this Halloween,     reward your audience by offering special Halloween discounts. You can do this in a few ways:

    • Discounts on Halloween merchandise
    • Give a percentage off your total purchase
    • Give a discount on Halloween-themed items
    • Give a BOGO deal (buy one, get one free)

    Promote your discount in advance, so people know to take advantage of it!

    Oi Marketing Blog Social Media Post Ideas for Halloween Halloween Discount

    Host a Halloween Giveaway.


    Halloween is the perfect time to give back to your loyal followers and customers. Hosting a Halloween giveaway is a great way to show appreciation and get people excited about your brand.

    There are a few things to keep in mind when hosting a giveaway:

    1. You’ll want to ensure the prize is relevant to your brand and something your target audience would be interested in.
    2. You’ll want to create clear and concise rules for the giveaway so that everyone knows what they need to do to enter.
    3. You’ll want to promote the giveaway ahead of time so that people have time to join.

    If you’re looking for some ideas on what kind of prize to give away, here are a few suggestions:

    • A Halloween-themed gift basket filled with your products
    • A gift certificate for a free product or service
    • A discount code for your online store

    Halloween is an excellent occasion to demonstrate your brand”s creativity and engage deeply with your audience while driving visibility and sa;es. It gives you the opportunity to show potential clients that you are more than just a company that is trying to make money, as well as employ a solid content marketing strategy. Businesses that run Halloween campaigns see an average increase of 15.4% in overall engagement rates during October.

    No matter what you decide to do, remember that a Halloween giveaway is a great way to show your appreciation for your fans and customers!