twitter and elon musk - what does it change
As of Q4 2024, Elon has officially owned Twitter for a year, renaming it to X and trying to make it as unfiltered as ever. Is it a good change? Investors might not say so, but it also allow for a point of differentiation from the other social mediums.
Elon bought twitter – now what?
In today’s digital world, it’s hard to imagine a business that doesn’t have a social media presence. We have met many clients who rely on Twitter as a lead source. Will Elon Musk’s purchase of Twitter continue to allow for our clients to thrive in this space? We know that his goal is to have a free and open social media world where political bias and control is removed. A demand exists for such a social media platform and many have tried, but it has been an extremely difficult area to keep from spinning off into a world of idiocy.
Honestly, we feel there will be a lot of people that will shift to other platforms, such as LinkedIn and Facebook, where the free-for-all world isn’t as appealing to them. Elon Musk’s version of Twitter will be an open market, but we want to believe that it will not become a cesspool of thoughts, but moreso, a place for free thought, without outside interference or media persuasion — one can hope.
Being on social media is essential to remaining competitive and engaging with a larger audience, but do you want to spend your money somewhere that could potentially encourage the people you want to avoid to voice their opinions? We think it won’t be as bad as something like Telegram, but there is really no way to know where Wildcard Musk will take this.
There are several social media platforms available. Today we look at the four main social media platforms – Twitter, Facebook, Instagram, and YouTube to find out which is best for your business, especially knowing the future volatility of Twitter.
One thing to keep in mind is there is no ideal social media for your business.
The one you choose will depend on your target audience and goals!
Now let’s have a look at the 4 most popular ones – Twitter, Facebook, Instagram and YouTube.
Twitter with Elon Musk at the Helm.
Twitter has been around for quite a while now. However, unlike Facebook and Instagram, Twitter is better suited for sharing short information such as links and images. This makes Twitter the perfect platform for sharing links to your blog.
Elon Musk’s recent acquisition of Twitter will effect what we know and believe the platform to be right now. Musk totes himself as a “free speech absolutist” and he believes Twitter will be the free speech platform around the globe. It is quite interesting that he believes by making a free and open Twitter, he is in fact, saving democracy. This all in mind, it will now also get a lot more traction as people try to be the first to discover the new world that Elon creates. We recommend continuing to push your content out to Twitter for now, as it will have a lot of eyes on it.
Therefore, it can act as an excellent tool for driving traffic to your website.
One way that your business can make the most out of Twitter is to utilize influencers, and you know during this all transition of ownership, they will be there more than ever.
If an influencer with a large number of followers retweets your post, it can expose your business to thousands of potential customers.
That said, if your business focuses more on video and other forms of visual content, then Youtube may be a better choice.
will twitter succeed?
We’re talking about Time magazine’s person of the year. Elon is a force to be reckoned with.
The immediate fears for Twitter are whether Musk’s free speech absolutism concept will lead to a downfall of the company, and moreso a downfall for advertising from large brands. We have seen how quick big businesses are to cancel people when they even get a whiff of political bias or controversial idiologies, so why would they risk it by supporting Twitter? The difference will come in the hard stances that are taken in the coming weeks. How extreme is too extreme? Where does Musk draw the line in democratic freedom of speech? Because, surely, it has to exist.
And for those hoping for the entertainment of value that a Trump return might have to Twitter, he confirmed that he will never use Twitter again. I suppose you’ll need to join his network named TRUTH that he claims millions have joined, which I’m sure he wouldn’t embellish, right?
Facebook With Elon Musk Running Twitter.
Facebook remains the most popular social media platform with over 2.7 billion users.
With such a huge visitor base, every business should have a Facebook account and Elon Musk’s purchase of Twitter won’t affect that.
The great thing about Facebook is you can find almost any demographic from the old to the young.
This makes it the perfect place to do business. Facebook allows you to define your target audience so you can create tailored ads that appeal to your niche.
With a business account, Facebook also lets you easily share both video and images.
You enjoy access to powerful business tools that also allow you to create effective ad campaigns.
And what’s more, you can easily share business information such as email addresses and websites, so we expect a slight uptick in followers to come back to Facebook, but even on there, Groups have always existed that parallel the same thought process of what Musk is trying to do with Twitter. We think Facebook will be relatively unscathed in this whole transition of ownership with Twitter.
Instagram With the New Owner of Twitter.
More businesses are shifting to video and image ads. The reason is people prefer to watch visual content than to read copy, so it is why Instagram has never truly been a competitor to Twitter.
It is easier and much faster for a prospect to determine whether to buy a business’s products by watching a short video.
One of the very best platforms available for sharing video and image content is Instagram.
It is also the second most popular social media platform, with up to 1 billion users per day.
A thing to note, however, is that Instagram is more popular with millennials than any other generation.
Your business should therefore create content and products that appeal to this demographic.
From Instagram stories to Instagram live, businesses can make use of effective Instagram tools to reach out to their target audience.
YouTube Affected by Twitter.
When it comes to sharing long-form visual content, YouTube is among the best platforms available.
Users can upload content that is over an hour long. It offers a great way to boost engagement with your followers.
You can also use the comments sections as a source of information for your business to improve its products or service delivery.
However, if your business does not focus on visual content, YouTube may not be necessary, and you are better off with Twitter.
final word on the purchase of twitter
Musk has suggested in recent tweets that he is interested in a subscription based business model for Twitter, since he isn’t thrilled with advertising. We wonder if people would pay to have an ad-free version of social media when the ad blockers of the world only work for Google. This program already exists in the form of TwitterBlue, which allows for a blue checkmark and 100% accountability if any spam goes through the account.
So, which social media platform is best for your business with Twitter going through some volatile changes?
All the platforms mentioned above are great, and the right one for your business will depend on your goals and the type of content that you produce.
It will also depend on your target audience, so figure those out before you jump into any marketing platform!