blog article writing and content planning
1. Article Topic Analysis
Your content’s title is the most important consideration as it’s the first thing potential readers will see, which can determine whether they click through or continue scrolling down search results. We analyse topics by gathering keywords and testing them through tools like Google Ads Keyword Planner, Google Search Console, Analytics, SEMRush, AnswerThePublic, AlsoAsked and Ubersuggest to show how phrases with your keywords are performing online.
The goal is finding what we call “Golden Keywords” which are those with high search volume but low competition; which are essential for effective website content, whether for articles or pages. We improve upon existing web content by offering extras others aren’t providing, such as infographics, step-by-step processes, or video content, since better engagement and longer time spent on your website ultimately helps you rank higher on search engines.
2. Source information for blogs
After deciding on a topic with the right keywords for traffic, we gather as much information as possible by browsing numerous sites and sources. This includes checking reviews for product-focused content, watching videos, listening to podcasts, examining images, and exploring any available resource that could be useful.
Our aim is developing content that provides the best value to your readers, so we use every research technique available to bring quality information to people taking their time to read what you have to say about your subject matter.
3. Start Writing
With an abundance of information at hand, we begin creating content while following writing best practices. We incorporate facts and statistics into the text to help readers see you as a credible source and proper authority in your field, knowing that Google particularly values external links pointing to peer-researched articles and Wikipedia.
Longer content typically has better chances of ranking highly and attracting more backlinks, so we make articles at least 1,200 words to improve their chances of being indexed by Google. Most importantly, we provide substantial value through your content because every reader visits to learn or be entertained, and we serve this value effectively to your audience.
4. Proofread and Edit
Once the writing is complete, we proofread and edit to present impeccable quality content to your audience. This involves looking at written content with fresh eyes to catch errors, though we also recommend running content through tools like Grammarly and Hemingway for additional checks.
For a thorough job, you can hand content over to a copy editor or set it aside for a few days before returning to it. This waiting period can help you look at the content differently, often revealing places that need another round of edits, as the fresh perspective allows us to rewrite sections more effectively.
5. Optimize and Publish
At this critical stage, we focus on optimising content for search engine visibility through careful SEO techniques. We check that proper keywords are used in headings while avoiding excessive content optimisation, using synonyms of your keywords in the content to maintain reasonable keyword density.
We recommend including an image every 300 words with your keyword in the image name, alt text and description. Since SEO is a complex subject, we recommend working with SEO experts to handle intricate technical aspects before publishing your content.
6. Promote
After publishing, you should promote your content across all available social media channels to drive engagement and send positive signals to search engines. This promotion helps gain credible backlinks to your site and improves its performance in Google search results.
We consider promotion as important as writing itself because there would be no point in creating content that nobody sees. Social media should serve as your primary tool for getting your valuable content in front of your target audience.
Summary
Content creation follows essential stages, and skipping any step can compromise the final product. From topic analysis to sourcing information and promotion, every stage contributes to the overall success of your content wherever it’s consumed by your audience.