Facebook Pixel First-Party Cookies – Do you want to switch or remain with status quo?

Today Facebook announced that it is joining Microsoft and Google in a movement to start cutting down on third-party cookies. As a new push, they are implementing their first-party cookie option for all advertisers to gather analytics data. The big move will inevitably join up with Safari (Apple) and Firefox (Mozilla) who already block third-party cookies.

Facebook Pixel First Party Cookie Image

“We are offering a first-party cookie option for Facebook pixel to help businesses continue understanding site activity and ad attribution across browsers,” Joe Osborne, Facebook Spokesperson.

You may recall Joe as the main spokesperson during the Cambridge Analytica data scandal and his now famous quote of “That’s why we build our targeting tools in a way that doesn’t share people’s personal information with advertisers and that gives people control over the ads they see.” Clearly this change to cookies is Facebook living up to that statement.

You may be asking yourself right now, “So, where did this all really stem from?” The answer is in aggressive re-targeting that has occurred over the past few years and begun to frustrate consumers. Safari was the first to block third-party cookie trackers from retaining browser data for re-targeting, then Firefox followed suit in August.

With all of this in mind, you can actually remain with your third-party tracking tool on Facebook’s Pixel or move over to this first-party cookie tracking. When in Event Manager, you go to your Settings Tab, then click on “Pixels” and you are prompted whether you want to use first-party cookies or not. This is time sensitive as you only have until October 24 before this first-party tracking transition is retroactively changed on all accounts that did not opt-out of the program.

If you would like us to review your Facebook Pixel setup, feel free to contact us.

-Kyle Sanker, Co-Founder